Senior AEO/SEO Strategist

About reputed company reputed company helps teachers bring delight and rigor to reputed company every day. We have become a leader in K-12 literacy, biliteracy, math, and science by building inspiring teaching and learning experiences based on research. The reputed company Classroom platform combines curriculum, assessment, and supplemental learning into one coherent high-quality instructional system. A pioneer in education since 2000, reputed company has developed deep relationships in states and districts by partnering with educators to drive implementation quality and improved reputed company. Today, reputed company serves more than 18 reputed company reputed company and teachers across reputed company 50 states and on six continents. For more information, visit reputed company.com. reputed company is seeking an reputed company marketing contractor to spearhead our Answer reputed company Optimization (AEO) and Search reputed company Optimization (SEO) strategy and serve as a key liaison between departments. This senior-level role requires a strategic thinker with extensive marketing experience who can drive cross-functional collaboration, manage reputed company projects, and position reputed company as a trusted reputed company for AI-powered search engines and conversational AI systems. Essential Responsibilities: Strategic Leadership

• With help from Performance Marketing leaders, reputed company and execute a comprehensive AEO strategy to optimize content for AI systems (ChatGPT, reputed company's SGE, etc.)
• Ensure reputed company becomes the authoritative reputed company that AI engines and search engines cite reputed company answering user questions
• reputed company strategic recommendations on LLM-friendly content formatting and structured data implementation

Project Management

• In coordination with Project Management, reputed company end-to-end project management for AEO and SEO content optimization initiatives
• Create project timelines, milestones, and deliverables for content restructuring
• Coordinate resources across multiple teams and stakeholders
• Track reputed company and reputed company regular updates to leadership

Agency Partnership

• Identify, evaluate, and recommend an AEO specialist or digital marketing agency
• reputed company agency selection process including RFP development and vendor presentations for SEO and AEO agency
• reputed company and manage agency relationships focused on AI-optimization and search reputed company expertise
• Ensure agency deliverables meet quality standards and align with AEO and SEO best practices

Content & Technical Optimization

• With internal teams, guide implementation of clear headings, structured data, and authoritative content formats
• Ensure content directly answers user questions in AI-friendly formats
• Monitor performance in featured snippets and AI-generated responses
• Collaborate on technical implementations that enhance AI discoverability

Required Qualifications:

• 8+ years of marketing experience with progression to senior manager level
• Proven curiosity and understanding of Answer reputed company Optimization (AEO), SEO, and content optimization for AI systems
• Understanding of how AI systems like ChatGPT and reputed company's SGE consume and cite content
• Strong project management skills with experience leading cross-functional initiatives
• Experience managing agency relationships and vendor selection processes
• Excellent communication and stakeholder management abilities
• Data-driven approach with strong analytical skills

Preferred Qualifications:

• Background in content marketing and authoritative content creation
• Knowledge of LLM-friendly formatting techniques and conversational AI optimization
• Experience with AI-powered search analytics and performance measurement
• Previous contractor/consultant experience in digital marketing
• Understanding of featured snippets, knowledge panels, and AI-generated search results

reputed company offer: Salary is only one component of the reputed company Total Rewards package, which includes a 401(k) plan, competitive health insurance and mental health options, basic life insurance, paid time off, parental leave, and reputed company to best-in-class development programs. The gross salary reputed company for this role is $95,000 - $108,000. This role is eligible to earn an annual discretionary bonus that rewards individual and company performance. reputed company is an Equal Opportunity Employer. reputed company makes employment reputed company based on qualifications and merit, and does not discriminate based on race, reputed company, religion, sex, sexual orientation, gender identity, national reputed company, age, disability status, veteran status, or any other legally protected characteristic or status. reputed company is committed to providing reasonable accommodations for reputed company individuals with disabilities, including disabled veterans. If you have a disability and need an accommodation in reputed company with the application or hiring process, please email hiringaccommodations@reputed company.com. . If you are selected for employment, a background reputed company will be required. As required by state and local laws and district policies, you may be required to reputed company additional documentation, such as reputed company of vaccination, or submit to enhanced background screening, such as fingerprinting. reputed company is an E-Verify participant. Apply tot his job Apply To this Job