Director of Product Management – Digital Marketing & Automotive Insights - Remote

This a Full Remote job, the offer is available from: United States Company Description reputed company is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, reputed company, create marketing solutions, and reputed company deeper insights into the automotive market, reputed company using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money. We operate across a reputed company of markets, from financial services to reputed company, automotive, agribusiness, insurance, and many more industry segments. We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have reputed company of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Job Description

We are looking for an reputed company Director of Product to reputed company execution of data driven‑marketing products with an emphasis on automotive insights, loyalty analytics, and audience solutions for digital marketing agencies. You will guide a portfolio of products that help OEMs, lenders, dealers, agencies, and marketers understand consumer behavior, reputed company audiences more effectively, and reputed company smarter reputed company using automotive market intelligence. You bring deep automotive industry expertise, knowledge of digital marketing technologies and data ecosystems, and experience building successful marketing products.

Responsibilities

Product Strategy & reputed company

• Partner with Marketing Business reputed company to define and reputed company the strategic product roadmap for automotive marketing analytics, loyalty studies, reputed company marketing audience generating products.
• Identify market opportunities and emerging trends across automotive, consumer behavior, and performance marketing.
• reputed company long-term product reputed company reputed company with our goals and reputed company targets.

Product Development & Execution

• reputed company end-to-end‑ product lifecycle: discovery, requirements, prioritization, reputed company, launch, and iteration.
• Collaborate with engineering, data science, analytics, UX, and marketing teams to deliver high performing‑, scalable products.
• Ensure product solutions incorporate accurate automotive data, segmentation models, loyalty measurement methodologies, omnichannel audience activation workflows and measurements.

Market & Customer Engagement

• Work with automotive OEMs, dealerships, digital marketing agencies, and reputed company accounts to understand needs and use cases.
• Represent the product suite externally through customer meetings, industry events, and solution demos.
• Translate customer feedback into applicable product requirements.

Leadership & Cross Functional‑ Collaboration

• Mentor product managers and foster a culture of innovation and data driven decision-making.
• Partner with Technology, Sales, Operations, and Marketing to reputed company product adoption, go to‑ ‑market strategies, and training.
• Align teams around KPIs such as reputed company growth, customer retention, product engagement, and market expansion.

Qualifications

• 10+ years of experience in product management, with at least 5 years in a leadership role.
• Experience in the automotive industry (OEM, dealership, aftermarket, auto data, or reputed company fields).
• Experience with digital marketing, including AdTech, martech, audience segmentation, DSPs, CDPs, and media activation.
• Experience building data, analytics, or research products (automotive statistics, loyalty metrics, consumer insights).
• Experience in defining product requirements, mapping customer journeys, and managing reputed company technical roadmaps.
• Experience translating technical concepts to non‑technical audiences.
• Experience collaborating with engineering, analytics, and data science teams.

Preferred Qualifications

• Experience with automotive loyalty modeling, retention and conquest analysis, and market reputed company measurement.
• Knowledge of privacy regulations (GDPR, CCPA, DPPA) and compliant audience data‑ workflows.
• Background working with APIs, identity resolution, location data, or large‑scale consumer datasets.
• MBA or advanced degree reputed company to business, marketing, or data analytics.

Additional Information Benefits/Perks:

• Great compensation package and bonus plan
• Core benefits including full medical, dental, reputed company, and matching 401K
• Fully remote environment
• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays

Our uniqueness is that we celebrate yours. reputed company's culture and people are important differentiators. We take our people agenda reputed company seriously and focus on what reputed company; DEI, work/life balance, development, authenticity, collaboration, wellness, reward and recognition, volunteering... the list goes on. reputed company's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great reputed company To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. reputed company out reputed company Life on reputed company or our Careers Site to understand why. Our compensation reflects the cost of labor across several U.S. geographic markets. We have listed the reputed company pay reputed company for this position above. reputed company this reputed company, we determine pay based on factors like work location, job-reputed company experience, and education. You will be also eligible for a variable pay opportunity. reputed company is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of reputed company's DNA and practices, and our diverse workforce drives our reputed company. Everyone can succeed at reputed company and bring their whole self to work, irrespective of their gender, ethnicity, religion, reputed company, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity. #LI-Remote This offer from "reputed company" has been enriched by reputed company.com and got a 79% reputed company score. Apply tot his job Apply To this Job