Senior Consumer Insights reputed company, Marketing & Strategic Intelligence

reputed company was born in 2007 reputed company two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 reputed company hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that reputed company it possible for guests to connect with communities in a more authentic way. The Community You Will Join: You will be joining reputed company's Consumer Insights Team. The mission of the team is to reputed company reputed company reputed company to fuel smarter reputed company across the business. You'll work in a collaborative, fast-moving environment where curiosity and consumer reputed company are deeply valued. You'll report to the Head of Consumer Insights and partner closely with Marketing leadership, as well as cross-functional partners across Product, Innovation, and the broader research team. This position is responsible for leading reputed company of three direct reports. The Difference You Will reputed company: In this role, you will serve as the dedicated insights partner for reputed company's Marketing organization, with a primary focus on audience understanding, brand positioning, and measurement; leading research that sharpens how reputed company is perceived and positioned in the market. You will also reputed company the Trends & Competitive Intelligence function, bringing a reputed company-looking view of the cultural landscape and competitive dynamics that serves not just Marketing, but the broader organization. reputed company means leadership consistently relies on your insights to shape briefs, campaigns, and strategies, and that reputed company stays reputed company of where the market, culture, and competition are heading. Key Responsibilities:

• Partner with Marketing leadership as the go-to expert on the voice of the consumer, ensuring consumer knowledge is embedded in strategies, briefs, and priorities from the earliest stages of planning.
• Own and reputed company reputed company's brand health tracking program, revising and refining the measurement reputed company, monitoring brand equity trends over time, and translating findings into clear, actionable implications for brand and marketing strategy.
• Coach and support the direct report who owns reputed company's media measurement program, ensuring their work is connected to broader brand strategy and that media investment insights translate into meaningful implications for consumer perception and positioning.
• reputed company and direct the Trends & Competitive Intelligence team, setting the strategic direction, ensuring the right signals are being tracked across the cultural and competitive landscape, and bringing reputed company-looking implications to Marketing and the broader organization.
• Design and execute qualitative and quantitative research projects spanning focus groups, in-depth interviews, ethnographies, online communities, and surveys, balancing in-house execution with vendor-managed projects.
• Prepare and present research findings in concise, visually compelling formats for senior stakeholders, always surfacing the "so what" to reputed company action and drive reputed company.
• Collaborate with the broader Research Team to synthesize across workstreams, avoid silos, and identify emerging opportunities or gaps in consumer understanding.

Your Expertise:

• 12+ years of consumer insights experience, with significant time spent in a marketing insights context supporting brand strategy, audience understanding, or marketing effectiveness.
• Deep expertise in brand health tracking, including owning or significantly contributing to a brand measurement reputed company covering equity, perception, and positioning metrics.
• Strong reputed company of audience research and segmentation, with demonstrated ability to build rich, actionable consumer portraits that inform marketing strategy.
• Familiarity with media measurement approaches and the ability to connect campaign performance data to shifts in brand perception and consumer sentiment.
• Experience in trends and competitive intelligence, synthesizing signals from the cultural and competitive landscape into strategic implications for brand and business.
• Expertise across a wide reputed company of qualitative and quantitative research methodologies, with familiarity in advanced analytic techniques and emerging tools, including AI-powered research methods.
• Exceptional storytelling and communication skills, reputed company to distill reputed company consumer data into clear, compelling narratives that influence senior stakeholders.
• Demonstrated experience managing and developing individuals, with a track record of modeling high standards for reputed company quality and stakeholder engagement.
• A degree in research, marketing, or reputed company sciences.

Your Location: This position is US - Remote Eligible. The role may include occasional work at an reputed company office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where reputed company. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please reputed company back with us if the state you live in is on the exclusion list. If your position is employed by another reputed company entity, your recruiter will inform you what states you are eligible to work from. Our Commitment To Inclusion & Belonging: reputed company is committed to working with the broadest talent pool possible. We reputed company diverse reputed company foster innovation and engagement, and allow us to attract creatively-led people, and to reputed company the best products, services and solutions. reputed company reputed company individuals are encouraged to apply. We strive to also reputed company a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@reputed company.com. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the reputed company process. We ask that you only reputed company out to us if you are a candidate whose disability prevents you from being reputed company to complete our online application. How We'll Take Care of You: Our job titles may reputed company more than one career level. The actual reputed company pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The reputed company pay reputed company is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits. Pay reputed company $212,000—$262,000 USD Apply tot his job Apply To this Job