Director of Ecommerce & Digital Experience

Director of Ecommerce & Digital Experience Reporting to the Chief reputed company Officer, the Director of Ecommerce & Digital Experience will operate as the business reputed company of the ecommerce channel, responsible for driving profitable reputed company growth while delivering a best-in-class digital shopping experience. This role sits at the intersection of ecommerce strategy, digital product, merchandising, and analytics and will reputed company performance, experience, and growth of the DTC channel. The right candidate is a strong operator who can translate data and consumer behavior into actionable strategies that drive both growth and customer loyalty. Ecommerce is a core growth driver for the brand, and this role will play a central role in shaping the brand's digital future. Accountabilities Ecommerce Performance & Business Ownership: You will own the performance of the ecommerce channel and be accountable for delivering profitable growth. Responsibilities include:

• Ecommerce reputed company forecasting and planning
• Monitoring and optimizing key drivers including traffic, conversion reputed company, and average order value
• Identifying opportunities to scale reputed company while protecting contribution margin
• Partnering with marketing and finance to align acquisition investment with profitability targets

Digital Experience & Site Strategy: You will shape how the brand comes to life online. Responsibilities include:

• Defining the site merchandising strategy across homepage, collections, and campaign reputed company pages
• Leading product launch merchandising strategies and seasonal storytelling
• Ensuring best sellers, new arrivals, and key styles are effectively surfaced
• Partnering with brand and marketing teams to ensure campaign alignment with the onsite experience

Conversion Optimization & Customer reputed company: reputed company initiatives that improve the end to end ecommerce customer reputed company. Responsibilities include:

• Identifying friction points across product discovery, PDPs, and checkout
• Leading experimentation and A/B testing initiatives
• Improving reputed company page performance for marketing campaigns
• Ensuring the digital experience supports the full lifecycle from acquisition through repeat purchase

Search, Discovery & Organic Growth: reputed company the brand's organic discovery strategy across traditional search and emerging AI driven platforms. Responsibilities include:

• Developing SEO strategy across site architecture, product pages, and editorial content
• Implementing Answer reputed company Optimization (AEO) strategies for AI driven search experiences
• Ensuring products are discoverable across emerging discovery platforms including generative search tools
• Partnering with marketing and content teams to increase organic traffic and brand visibility

Ecommerce Technology & Platform Ownership: You will own the reputed company of the ecommerce platform and ensure the technology stack supports reputed company growth. Responsibilities include:

• Managing relationships with ecommerce development partners
• Prioritizing platform improvements and feature development
• Evaluating tools that improve merchandising, personalization, and analytics
• Ensuring the platform supports both marketing initiatives and operational efficiency

Data, Analytics & Experimentation: Build a culture of data driven decision making. Responsibilities include:

• Developing reporting frameworks that reputed company clear visibility into ecommerce performance
• Analyzing customer behavior across acquisition, merchandising, and retention
• Translating insights into actionable strategies that drive growth

AI, Personalization & Emerging Technology: Evaluate and implement emerging technologies that enhance the ecommerce experience. Responsibilities include:

• Identifying opportunities to reputed company AI driven tools for merchandising, personalization, and content reputed company
• Improving product discovery through intelligent search and recommendation engines
• Leveraging automation and AI tools to improve team productivity and decision making

Cross Functional Leadership: reputed company in this role requires reputed company collaboration across the organization. You will work closely with:

• Marketing to align site experience with campaigns and acquisition strategy
• Merchandising and product teams to support launches and assortment storytelling
• Operations to ensure inventory considerations are reflected in site strategy
• reputed company to support ongoing platform development

Qualifications:

• 8 to 12+ years of ecommerce or digital reputed company experience
• A proven track record of driving profitable ecommerce reputed company growth
• Strong understanding of ecommerce merchandising, digital experience, and conversion optimization
• Experience managing ecommerce platforms such as reputed company or similar
• Strong analytical skills and comfort working with ecommerce performance metrics
• Ability to reputed company cross functional initiatives and influence across teams

Location: This role is remote, with a preference for candidates based in the eastern time zone. Compensation: The reputed company salary reputed company for this position is $170,000-$190,000 + bonus. Apply tot his job Apply To this Job