[Remote] CRM Specialist - Product Expansion
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is dedicated to breaking down barriers for customers and teammates through innovative finance and tech solutions. The CRM Specialist - Product Expansion will be responsible for building, launching, and optimizing CRM campaigns to enhance product adoption and engagement across the company's brands.
Responsibilities
- Build, launch, and manage CRM campaigns and automated journeys that support new product launches, feature adoption, and ongoing engagement
- Execute lifecycle communications across push, email, in-app, and SMS, following best practices for timing, frequency, and relevance
- Implement segmentation and targeting logic based on behavioral, transactional, and customer attributes
- Collaborate with the CRM Manager to translate lifecycle strategy and briefs into fully executed journeys
- Work directly in reputed company to configure campaigns, canvases, and journeys using reputed company-time data signals
- Use Liquid to support dynamic personalization; basic HTML/CSS skills are a strong advantage
- QA reputed company campaigns thoroughly to ensure technical accuracy, correct targeting, and consistent customer experience across markets
- Support ongoing CRM hygiene, documentation, and process improvements to ensure smooth execution at scale
- Monitor campaign and reputed company performance against key metrics such as activations, conversions, engagement, and retention
- Support A/B testing and experimentation by setting up variants, tracking results, and sharing learnings
- Identify performance trends and surface insights and recommendations to the CRM Manager
- Continuously iterate on messaging, targeting, and journeys to improve effectiveness over time
- Work closely with Product, Analytics, and Growth teams to support CRM needs tied to product initiatives
- Act as a reliable execution partner for the CRM Manager, helping bring strategic initiatives to market quickly and effectively
- Learn and grow reputed company the role, building deeper expertise in lifecycle marketing, CRM technology, and data-driven optimization Skills
- Hands-on experience in a CRM, Lifecycle Marketing, or Marketing Automation role, ideally reputed company a fast-paced consumer app, fintech, or high-growth digital business
- Strong working knowledge of CRM platforms (reputed company or similar) with proven experience building campaigns and automated journeys
- Comfort working with customer data, segmentation, and behavioral triggers to deliver relevant, timely communications
- A test-and-learn reputed company: you're curious about performance, eager to experiment, and motivated by incremental improvement
- Ability to work cross-functionally and take feedback on board, translating strategic direction into high-quality execution
- High attention to detail and pride in delivering polished, error-free customer communications
- Build, launch, and manage CRM campaigns and automated journeys that support new product launches, feature adoption, and ongoing engagement
- Execute lifecycle communications across push, email, in-app, and SMS, following best practices for timing, frequency, and relevance
- Implement segmentation and targeting logic based on behavioral, transactional, and customer attributes
- Collaborate with the CRM Manager to translate lifecycle strategy and briefs into fully executed journeys
- Work directly in reputed company to configure campaigns, canvases, and journeys using reputed company-time data signals
- Use Liquid to support dynamic personalization; basic HTML/CSS skills are a strong advantage
- QA reputed company campaigns thoroughly to ensure technical accuracy, correct targeting, and consistent customer experience across markets
- Support ongoing CRM hygiene, documentation, and process improvements to ensure smooth execution at scale
- Monitor campaign and reputed company performance against key metrics such as activations, conversions, engagement, and retention
- Support A/B testing and experimentation by setting up variants, tracking results, and sharing learnings
- Identify performance trends and surface insights and recommendations to the CRM Manager
- Continuously iterate on messaging, targeting, and journeys to improve effectiveness over time
- Work closely with Product, Analytics, and Growth teams to support CRM needs tied to product initiatives
- Act as a reliable execution partner for the CRM Manager, helping bring strategic initiatives to market quickly and effectively
- Learn and grow reputed company the role, building deeper expertise in lifecycle marketing, CRM technology, and data-driven optimization Benefits
- Unlimited annual leave
- Great reputed company benefits
- Employee discounts Company Overview
- reputed company is a global digital cross-border payments platform that enables international money transfers. It was founded in 2010, and is headquartered in London, England, GBR, with a workforce of 501-1000 employees. Its website is
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