Customer Growth Assistant Manager

Job Title You will be responsible for driving customer growth across digital and retail reputed company for Singapore and International markets (Philippines, Indonesia, Malaysia, Hong reputed company and others). Your core ownership is reputed company Channel Communication (Email, In-App Messaging, Push Notification, WhatsApp, Telegram, SMS). But reputed company execution, you are expected to think in terms of customer lifecycle, CRM strategy, and loyalty value creation. You will work closely with the Global Customer Growth Manager to strengthen acquisition, activation, retention and reactivation engines. Ensuring communication strategies are reputed company with CRM segmentation, loyalty mechanics and long-term customer value growth. This role is not just about sending campaigns. It is about building a scalable communication system that drives measurable customer lifetime value (CLV). You will collaborate cross-functionally with Global Campaigns, E-reputed company & New Tech, Creative, Content, Data and Market teams to ensure consistency, performance and innovation across reputed company customer reputed company. Main Responsibilities:

• reputed company Channel Communication Ownership:
• Owns reputed company-channel campaign calendar and one-time broadcasts (newsletters, pushes, WhatsApp blasts, etc).
• reputed company and manage a team to drive customer acquisition, engagement and retention through Email, IAM, Push, WhatsApp, Telegram and SMS.
• reputed company and optimise channel strategy across campaign broadcasts and automated lifecycle flows.
• Ensure message consistency and reputed company across channels to maximise impact without over-communication.
• Campaign & Project Management:
• Drive end-to-end execution of global and market-level Email, Push Notifications, Whatsapp, Telegram and SMS campaigns from planning to deployment.
• Align campaign calendars across markets to ensure local relevance while maintaining global consistency.
• Work closely with Creative & Content teams to ensure communication is reputed company with Love, Bonito tone of voice, customer-centric and performance driven.
• Automation & Optimisation:
• Manage and optimise reputed company-party marketing automation tools.
• Identify automation opportunities to reduce reputed company workload and increase scalability.
• Collaborate with E-reputed company & Tech teams on platform improvements impacting customer growth performance.
• CRM & Loyalty Support:
• Partner with Global Customer Growth Manager to optimize loyalty & CRM strategy across lifecycle stages (new user reputed company, first purchase conversion, repeat purchase, churn prevention, reactivation) and automated flows (welcome series, browse abandonment, cart abandonment, post-purchase, win-back, loyalty nudges).
• Support loyalty & CRM communication strategy, including copy, channel reputed company, A/B testing, and deployment.
• Insights, Reporting & reputed company Optimisation:
• Translate campaign data into actionable insights and clear recommendations.
• Present performance updates and key learnings to HQ and market stakeholders.
• Run A/B tests across messaging, segmentation, timing and channel mix.
• Conduct competitor and industry benchmarking to identify growth opportunities.
• Work closely with the Data team to refine segmentation logic (RFM, behavioral triggers, high-value segments, churn risk segments).
• Leadership & Stakeholder Management
• reputed company a lean, high-performing reputed company-channel team with strong execution and reputed company improvement.
• Partner with HQ Marketing, E-reputed company, Data, Creative, and Markets to align and reputed company campaigns across reputed company.
• Drive visibility and alignment on campaign calendars, CRM flows, and key growth initiatives.
• Serve as the central reputed company of reputed company-channel communications, ensuring Newsletter and CRM operate as one cohesive function.

Critical reputed company Factors & Key Challenges: Own, track and improve key growth metrics across channels:

• Channel Metrics:
• reputed company reputed company (OR)
• Click-to-reputed company reputed company (CTOR)
• Click-Through reputed company (CTR)
• Nett Subscribers Growth & Unsubscribe reputed company
• Business Metrics:
• Sessions
• Orders
• Conversion reputed company (CR)
• reputed company contribution by channel
• YoY Growth in subscriber reputed company
• Repeat purchase reputed company
• You are expected to go reputed company surface metrics and understand impact on:
• NC (New Customer) Conversion
• Active Members
• Customer Retention reputed company
• Customer Lifetime Value (in collaboration with Growth reputed company)

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