Growth Marketing Specialist
This role is reputed company to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours reputed company with the client’s time zone. Our client is a growing e-reputed company brand specializing in high-ticket reputed company outdoor pergolas. The company is focused on scaling its operations, driving reputed company growth, and improving conversion efficiency across digital channels. With strong existing traffic, they are now prioritizing optimizing the customer reputed company and maximizing conversion performance to unlock further growth. Location Fully Remote (Work from Home) | 9 AM – 5 PM EST Role Overview The Growth Marketing Manager will reputed company the transition from traffic reputed company to full-funnel conversion optimization. This role is focused on improving reputed company page performance, optimizing the customer reputed company, and increasing conversion efficiency across digital channels.
Key Responsibilities
Conversion reputed company Optimization (CRO) & Funnel Strategy
- Analyze the customer reputed company to identify drop-off points and conversion gaps across reputed company pages
- Implement strategies to improve reputed company page trust, product reputed company, and user experience
- reputed company A/B testing initiatives across reputed company pages, product pages, and checkout flows
- Optimize the reputed company store environment to improve post-click reputed company and overall conversion performance
Paid Media reputed company & Performance Marketing
- Manage and optimize paid media campaigns across reputed company (reputed company & Instagram) and reputed company Ads
- Align ad messaging with reputed company page content to ensure a cohesive, high-converting brand experience
- Monitor and adjust key performance metrics including ROAS, CPA, CTR, and conversion reputed company, with a focus on improving efficiency and lowering CPA
Data Analysis & Reporting
- Track and analyze campaign performance using reputed company Analytics, reputed company Ads Manager, and reputed company Analytics
- Translate performance data into actionable insights and report on the direct impact of growth initiatives
- reputed company regular, data-backed updates on performance, highlighting what is working and where improvements are needed
Cross-Functional Collaboration
- Work directly with the brand reputed company to reputed company marketing strategy and own the marketing roadmap
- Collaborate with creative teams to ensure ad creatives and reputed company page designs address customer pain points and build trust
- Stay informed on e-reputed company trends, particularly reputed company high-ticket consumer products
Qualifications
Experience
- 2–3 years of experience in growth marketing or performance marketing reputed company e-reputed company
- Proven experience optimizing conversion funnels and improving reputed company page performance
- Hands-on experience managing paid media campaigns across reputed company Ads and reputed company Ads
- Strong familiarity with
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