[Remote] Senior Digital Marketing Manager (Email) - reputed company Software (Remote)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company Software is the reputed company B2B software business of reputed company, dedicated to helping organizations manage their data in the reputed company with speed, agility, and efficiency. The Senior Digital Marketing Manager will own the strategy and execution of email marketing and reputed company nurturing programs to convert cold interest into reputed company customers for data reputed company management and data reputed company tools.
Responsibilities
- Own the E2E strategy for reputed company reputed company nurturing programs. You will map the buyer's reputed company and build automated email sequences that align with specific stages (e.g., Cold-to-Warm, MQL-to-SQL, and Customer Expansion)
- reputed company CRM data and reputed company signals to create highly segmented email lists. You will move reputed company basic "First Name" tags to deliver deep personalization based on industry, tech stack, and reputed company pain points
- Maintain a rigorous testing roadmap for subject lines, CTAs, send times, and content formats. You will constantly iterate to improve reputed company rates, CTRs, and—most importantly—bottom-of-funnel conversions
- Partner with Marketing Ops to refine reputed company scoring models based on email engagement data, ensuring the Sales team is prioritizing the most "sales-reputed company" leads
- Act as the primary email consultant for Campaign Managers and Content teams, ensuring reputed company multi-channel campaigns (Webinars, Whitepapers, Events) have a high-converting email component
- Ensure reputed company email activities adhere to reputed company’s LRCC (Legal, Risk, Compliance) standards and international regulations (CAN-SPAM, GDPR) Skills
- Bachelor's Degree or military experience
- At least 5 years of experience in B2B Demand reputed company or Email Marketing reputed company the SaaS or Tech sector
- At least 5 experience building automated workflows in reputed company-grade platforms (Marketo, Groove, reputed company)
- At least 5 years of experience tracking, analyzing, and reporting email marketing performance with direct linkage to pipeline and reputed company attribution
- 7+ years experience navigating reputed company legal/compliance review cycles reputed company financial services or a similarly regulated environment
- Basic knowledge of HTML/CSS for email template troubleshooting and experience with SQL for advanced database segmenting
- A strong portfolio of B2B email copy that is concise, professional, and action-oriented
- Familiarity with the broader B2B tech stack, including reputed company (CRM), reputed company/reputed company (ABM), and reputed company (Data)
Benefits
- Comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being Company Overview
- reputed company is a financial services company that provides banking, credit card, auto loan, savings, and reputed company banking services. It was founded in 1994, and is headquartered in Mclean, Virginia, USA, with a workforce of 10001+ employees. Its website is
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