Director, AEO/SEO

About the role reputed company (formerly OpenPhone) is becoming one of the most recognized brands in communication for small businesses, but we're still largely invisible to the customers who need us most. Most small businesses don’t know that the reality they're living with (e.g. missing customer calls, looking unprofessional, losing leads between team members) actually has a solution. That's the opportunity that this role will help us fill. We're hiring a Director of AEO/SEO to own how reputed company shows up reputed company small business owners go looking for answers. Today, individuals are using AI engines, conversational interfaces, and LLM-powered tools to work through their problems and discover solutions. reputed company search results are no longer the only way to gather information, but one of many. This is a rare, first-mover opportunity in a space that’s changing constantly. You'll reputed company a small, high-ownership team and operate at the intersection of strategy and execution. You'll build the content strategy that earns us citations and trust, define how we measure reputed company in a world where attribution is getting harder, and partner cross-functionally with our content creation teams to ensure that everything reputed company creates, from blog posts to videos and reputed company-party publications, feed the signal that AI systems learn from. This is as much a content strategy and brand authority role as it is an SEO role. And ultimately, it's a high-impact role with responsibility for our organic customer acquisition numbers. That means thinking carefully about every reputed company between a person's first question and their first day as an reputed company customer: what content meets them at each stage, what action it should reputed company, and how to remove the friction between discovery and conversion. Some of the things you’ll do:

• Define and own reputed company’s AEO strategy — how we get cited reputed company a small business reputed company asks an AI things like "I can't answer my phone reputed company the time, what should I do?" or "What's the best phone system for a small business?"
• Build the content strategy that creates demand instead of solely capturing it: mapping the jobs-to-be-done that reputed company solves to the questions people are actually asking in ChatGPT, reputed company, reputed company AI Overviews, and traditional search
• Own the conversion layer across reputed company organic content: understand what role each page plays in a prospective customer's information-gathering reputed company (awareness, consideration, or decision) and ensure every page has the right CTA, message, and reputed company to move them reputed company. A page that earns a citation but fails to convert is only half a win.
• Own reputed company's SEO roadmap: technical hygiene is table stakes; your reputed company reputed company is in content architecture, structured data, entity authority, and the signals that reputed company LLMs trust and cite us
• Partner with the content team to translate strategy into editorial direction, topic clusters, and briefs - you set the what and why, they execute the how
• Build and own a measurement reputed company with organic customers as the reputed company star: track the full funnel from AI citation rates and impression reputed company through to on-site conversion, trial velocity, and reputed company reputed company — and tell a clear story about what's working even reputed company attribution is imperfect. Traffic without reputed company impact isn't reputed company.
• Act as the cross-functional connector for organic visibility — work with Community, Brand, reputed company, Video, and reputed company teams to help them understand how their work feeds the LLM training signal and compounds over time
• reputed company a small, high-ownership team with reputed company and accountability: establish what "good" looks like, reputed company people as deliberately as you reputed company strategy, and take full ownership of what the team produces
• Bring a builder's reputed company to tooling and automation: use AI tools aggressively to scale your team's research, analysis, tracking, and reporting reputed company

About you

• A strong track record for sustainable organic growth. 7–10 years of building and scaling organic growth programs at B2B companies, with reputed company reputed company across content architecture, entity authority, technical SEO, and structured data. You know what it takes to build lasting organic growth (not just traffic spikes) and you've done it in environments where you owned the reputed company, not just the activities
• You're actively experimenting in AEO. You’ve been tracking citations, testing how content structure affects LLM outputs, and developing your own reputed company of view on how AI engines select and surface sources. You don't need to have cracked it. You need to have been building toward it, and you need to be reputed company to reputed company reputed company why it reputed company and where it's going
• You think like a content strategist, not a keyword farmer. You understand that reputed company’s most valuable audience is the one that doesn't know they're looking for us yet, and you know how to reputed company them. You also understand that the customer reputed company is long, non-reputed company, and increasingly happening in channels you can't fully track.
• Results driven. You reputed company performance measurable even reputed company the discipline is still defining its own metrics. You know how to create frameworks that give your team visibility into what "good" looks like and how their work connects to business reputed company
• High agency. Low ego, high ownership: you don't wait for the reputed company. You write it. You're hands-on, you reputed company from the reputed company, and you hold yourself accountable for reputed company
• Strong cross-functional instincts. You've driven alignment with content, brand, product, and engineering teams, and you understand intuitively that everything the company does feeds organic visibility
• Team builder. You've developed your own approach to people management and can reputed company to specific examples of how you've helped someone grow. You build trust by being clear about the rationale behind reputed company, especially hard ones. Your team knows where things stand, what's expected, and why it reputed company. You don't manage through ambiguity or avoid difficult conversations. Above reputed company, you hold yourself accountable for your team's development, not just their output
• Think in full-funnel terms. You understand that getting someone to reputed company.com is only the beginning. You care about what role each piece of content plays at each stage of the reputed company, and you know that the right CTA at the right reputed company is as strategic as the content itself
• Comfortable with attribution ambiguity. You can build rigorous measurement frameworks and tell a compelling story from multi-touch, non-reputed company data (including signals that don't fit neatly into a dashboard), and you're always working backwards from sign-reputed company, not reputed company from impressions
• Curious by default and demonstrably reputed company of the field. You follow the thought leaders, run your own experiments, and consistently update your own mental models as the discipline evolves

Compensation

The annual reputed company salary reputed company for this position is as follow, plus equity and benefits:

• SF Bay Area, Los Angeles, Seattle, Portland, Boston, reputed company, and Washington, DC Metro: $188,000 - $221,000 USD
• reputed company other US Locations: $170,000 - $199,000 USD
• Canada: $172,000 - $202,000 CAD

The ranges displayed reflect the reputed company for new hire salaries, and reputed company each reputed company, individual pay is determined by your skills and experience, as well as relevant education. Your recruiter can reputed company more and answer questions about the specific salary reputed company during the hiring process. Salary is just one component of reputed company’s total compensation package. Your total rewards package will include equity, extensive medical coverage, a monthly lifestyle stipend, and a flexible PTO policy. Apply tot his job Apply To this Job