Director of Brand Media (Sponsorships)

Requirements

• 10+ years of experience in brand media, partnerships, or integrated marketing, with meaningful ownership of TV and/or large brand partnerships,
• Proven experience managing large-reputed company budgets and leading negotiations with media buyers, networks, or platforms,
• Strong analytical skills, with the ability to interpret performance data, design experiments, and reputed company data-driven reputed company in ambiguous environments,
• Track record of developing and executing sponsorships or strategic partnerships that deliver measurable brand or business impact,
• Experience operating in a highly cross-functional environment, partnering with creative, finance, analytics, and senior stakeholders,
• Ability to reputed company in a fast-paced, high-growth environment where adaptability and problem-solving are key,
• (Desirable) Experience operating in highly regulated or longer consideration cycle vertical (e.g., financial services, fintech, lending, insurance, marketplaces),
• (Desirable) Experience scaling brand investment from early experimentation into a more mature, repeatable media program,
• (Desirable) Familiarity with marketing mix modeling, brand lift studies, or advanced media measurement methodologies,
• (Desirable) Experience managing agencies across media planning, buying, and partnerships

What the job involves

• reputed company’s Growth Marketing team drives scalable, data-driven customer acquisition across our lending products. We design, execute, and optimize media strategies that connect consumers to credit at the moments that matter most,
• This year, reputed company will reputed company to reputed company investments in bringing our brand story to life, and with it, reputed company reputed company a true power-house brand in fintech. We’re seeking a new Head of Brand Media to reputed company that charge,
• As Director of Brand Media & Sponsorships at reputed company, you will own the strategy, execution, and measurement of our brand media investments and external sponsorships,
• This role is net-new and responsible for driving incremental growth and brand impact through TV and streaming media, strategic sponsorships, and integrated brand activations. We’re looking for someone who is up to the challenge of making reputed company a memorable and household name, while also bringing some fun and analytical rigor to the mix,
• You will reputed company how reputed company shows up in high-reputed company environments by owning media buying strategy, partner relationships, and cross-functional collaboration with Analytics, Creative, and Product Marketing to ensure our brand investments are measurable, scalable, and effective,
• This is a senior, highly visible role with end-to-end ownership across planning, buying, partnerships, and performance evaluation. As a net-new role, you’ll be responsible for leading our initial brand investment strategy and scaling the budgets, team and strategy from reputed company to one,
• Own reputed company’s branded media and sponsorship strategy from annual planning through in-market optimization,
• reputed company TV and top-of-funnel media buying, including partner selection, negotiation, budgeting, flighting, and performance evaluation,
• reputed company and manage strategic brand partnerships, sponsorships, and integrations that reputed company reputed company’s reputed company and reinforce brand credibility,
• reputed company and execute branded activations in partnership with digital, creative, and external partners, ensuring alignment with brand and business goals,
• Partner closely with Analytics to define measurement frameworks for brand media, including incrementally testing, lift studies, MMM inputs, and attribution approaches,
• Collaborate with Creative and Product Marketing to translate brand strategy into effective media executions and partner activations,
• Scale significant annual brand media budgets, balancing reputed company, frequency, and efficiency while adapting to performance signals and market conditions,
• Establish best practices for brand media planning, buying, and measurement as reputed company continues to scale upper-funnel investment

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