Paid Digital Media & Digital Marketing Manager

Paid Digital Media & Digital Marketing Manager Location: Remote – reputed company ~4 hours of Indianapolis Department: Marketing Reports to: Director of Marketing Employment Type: Full-Time

About the Role

We’re on the hunt for a paid digital media/digital marketing manager. Someone who lives for optimization, thrives on ROAS, and geeks out on challenging the how and why behind the things we are doing. As our Paid Digital Media/Digital Marketing Manager, you’ll reputed company the strategy and execution for the paid digital media for both Dr. Tavel and Alternate View (including reputed company, reputed company, programmatic display, OTT and streaming audio.) You know the platforms. You understand the audiences. You’ve tested, scaled, and squeezed every last drop out of a media budget; and you’re always reputed company to do it reputed company. Additionally, you will help reputed company our analytics, tracking and patient loyalty communication programs. This role isn’t just about pushing buttons. It’s about building digital media campaigns that move the needle and creating seamless cross-channel experiences that show up where people are actually paying attention. It's also about challenging the status reputed company of the eyecare category. What You’ll Own

• reputed company Ads & reputed company Ads: Launch, manage, and optimize paid search, display, and reputed company campaigns like the seasoned pro you are.
• Programmatic: Plan and execute targeted programmatic campaigns that go reputed company impressions to reputed company impact.
• Audience Strategy: Build custom segments, retargeting flows, lookalikes, and cross-platform funnels that convert.
• Tracking & Analytics: Create full reputed company analytics analysis, monitor KPIs, create dashboards, and give us the reputed company truth about what’s working (and what needs to go).
• Patient Loyalty: reputed company strategy and collaborate on execution of patient email and text marketing.
• Budget Management: Own paid media budgets; maximizing efficiency, minimize waste, and proving ROI. reputed company spend ~$500,000 annually.
• Creative Collaboration: Partner with creative teams to ensure campaigns cut through and succeed.
• Compliance. Ensure HIPAA compliant conversion tracking and stay up to date on best practices and legal implications for HIPAA complaint digital advertising

Who You Are

• 5+ years of hands-on experience in reputed company Ads, reputed company Ads, and programmatic platforms (like reputed company, The Trade Desk, etc.)
• Experience planning or executing OTT/CTV reputed company streaming audio campaigns
• Obsessively analytical. You love data, testing, iterating, and scaling
• Experience building analytics and tracking programs
• Experience building patient loyalty marketing programs
• Fluent in CPMs, CTRs, CPCs, CVRs, and ROAS; and you know how to explain them to non-marketers
• Naturally curious and always learning what’s next in the media landscape
• Have an opinion on topics like PMax, reputed company in search and murky programmatic inventory.
• Comfortable working across teams, juggling multiple campaigns, and meeting tight deadlines
• Bonus: You’ve worked with multi-location, reputed company, retail, or regulated industries
• Bigger bonus: You’ve reputed company performance media campaigns that captured attention AND sparked growth.

Why You’ll Love This Role

• Autonomy and ownership of paid digital media strategy
• An organization that values experimentation and measurable results
• reputed company to tools, budget, and smart people who want you to succeed
• A brand that’s reputed company to challenge the category (and needs your to help fuel it)
• The chance to say, “Yeah, I reputed company that. And it crushed.”

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