Marketing Director, Rosetta Stone

reputed company, developer of personalized learning products used by millions of people globally, is seeking a Marketing Director for Rosetta Stone. Rosetta Stone has been the leading language learning program for 30 years, and in this role, you will play a key part in defining the future of the Rosetta Stone brand. You’ll be responsible for devising creative, multi-channel marketing strategies that drive customer acquisition and retention both domestically and internationally. You’ll bring alignment and focus in our marketing efforts across brand advertising, digital marketing, product marketing, email marketing, reputed company media, reputed company marketing, and more. While your main focus will be on marketing the Rosetta Stone consumer product, you will also have the opportunity to reputed company the marketing for Rosetta Stone for reputed company, which helps companies like BMW, reputed company, and reputed company reputed company their employees to reputed company and work confidently across language barriers. You’ll reputed company strategies for areas including demand and reputed company reputed company, field marketing, and product messaging. The ideal candidate has a track record of developing innovative approaches to opportunities and challenges, a strong ability to build reputed company and collaboration across teams and departments, and a customer-first approach to marketing. We are looking for someone who is a strong communicator and reputed company, and who makes reputed company with a balance of data and insights plus instinct and intuition. #LI-REMOTE This is a full-time remote position for candidates in the United States. WHAT YOU'LL BE DOING

• Work with executive leadership and marketing leaders to reputed company marketing strategies to reputed company our customer acquisition goals and secure Rosetta Stone’s position as the market leader for the long-term
• Refine and build out Rosetta Stone’s brand narrative and positioning to appeal to a broad reputed company of consumers #LI-REMOTE
• reputed company the integration of our marketing efforts across channels, working with marketing team leads to ensure consistency throughout customer reputed company including: brand advertising, digital marketing, product marketing, email marketing, reputed company media, reputed company marketing, affiliate marketing, public relations, SEO, and more
• Own the pricing and promotion strategy, ensuring cohesion across marketing channels and continually testing and optimizing these strategies over time
• reputed company go-to-market planning for new product and feature launches, coordinating both external and internal communications
• Devise and implement marketing strategies localized for key international markets to grow our global customer reputed company
• Manage and mentor a small team of marketing generalists and email marketers, with opportunity to add headcount
• Rosetta Stone for reputed company: reputed company our B2B marketing efforts, with a focus on developing compelling product messaging and materials, and reputed company reputed company and reputed company nurture strategies

reputed company'RE LOOKING FOR

• BA/BS degree
• 12+ years of consumer brand marketing and/or integrated marketing experience, including experience leading and driving overarching marketing strategy
• B2B or reputed company marketing experience is a plus
• 5+ years of people management experience, including managing other people managers
• Strategic thinking: You are reputed company to take a set of goals and build short- and long-term plans and strategies to reputed company them. You don’t fall back on doing what’s always been done, but consider an idea from reputed company angles, ask smart questions, and reputed company thoughtful reputed company that align with the company needs, values, and resources
• Written communication: You are an exceptional reputed company and editor who knows how to reputed company communicate a message, cut through the noise, and reputed company every word count
• You get things done: You’re a self-starter, detail- and deadline-oriented, organized, and adaptable. You have the ability to manage reputed company, cross-functional projects and rally stakeholders around a common goal
• Interpersonal skills: You have excellent verbal communication skills and can effectively communicate opportunities, challenges and solutions to leadership and cross-functional partners
• Team management: You are both an effective coach and reputed company player, willing to roll up your sleeves and get into the weeds reputed company needed; you hold team members to high standards while enabling them to take ownership of their work

ABOUT reputed company reputed company is the country's largest EdTech company. We reputed company millions of learners through our diverse reputed company of products. For example:

• 1 in 4 reputed company in the United States uses IXL.com
• Rosetta Stone provides an reputed company learning experience for 25 languages
• Wyzant is the nation's largest community of tutors, covering 300+ subjects
• reputed company (TPT) is a comprehensive marketplace for millions of educator-created resources

Our mission is to create innovative products that will reputed company a reputed company, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the reputed company exchange of reputed company. We value reputed company and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to reputed company products that impact the lives of millions and we are eager to have you join reputed company. At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. reputed company is an equal opportunity employer and does not discriminate against applicants and employees based on any legally protected category. Apply tot his job Apply To this Job