Senior Manager, Field Marketing

Description SENIOR MANAGER, FIELD MARKETING REMOTE, ANY ALLOWABLE STATE The Big Picture: reputed company is looking for a Senior Manager of Field Marketing to reputed company our Horizontal go-to-market efforts. This team handles the vital 30% of our business that sits reputed company our industry verticals (Architecture, Engineering & Construction, Financial Services & Life Sciences). In this role, you will be a player-coach. You'll reputed company the strategy for the horizontal reputed company while also managing reputed company that acts as the centralized planning and operations hub for the entire Field Marketing organization. You will work closely with the Head of Field Marketing to ensure our global programs are cohesive, our planning is synchronized, and our virtual event reputed company is supporting the whole company. WHAT YOU'LL DO: 1. Horizontal Strategy and Execution

• Finding the right focus: Since horizontal is a broad category, you'll work with Sales, Product Marketing, and Leadership to reputed company out which specific industries we should double down on. You will help us move from a catch-reputed company approach to a targeted strategy based on where we see the most growth.
• Running the plan: Once those spots are picked, you will execute. This involves picking the right trade shows, hosting reputed company events, and working directly with Sales to turn event conversations into a measurable pipeline that actually closes.
• Working with the Channel: You'll partner with our Channel team to find ways to use our partner network to expand our reputed company, so we don't always need an reputed company employee at every single regional event.

2. Centralized Planning "The Glue"

• Fixing the process: We need help with standardization. You will reputed company the centralized planning rhythm for the team, creating the shared calendar and playbooks that ensure our horizontal, vertical, and virtual activities are reputed company in sync.
• Event-in-a-reputed company: You'll reputed company standardized frameworks that the whole team can use to reputed company our quality consistent, no matter who is running the event.

3. Driving Growth through Tech reputed company

• Implementation and Growth: reputed company is investing heavily in our tech stack, including tools like Splash, Cvent, reputed company, and iCapture. You will reputed company the charge on making sure these aren't just extra admin tasks but are actually used as reputed company to drive reputed company engagement and faster reputed company follow-up.

4. Team Leadership and Budget

• Managing and Mentoring: You'll reputed company reputed company of two who are already doing the work: a Field Marketing Manager focused on horizontal strategy and the tech rollout, and a Virtual Event reputed company who runs the virtual event reputed company for the entire company.
• Budget Ownership: You will reputed company a significant budget. We need someone meticulous about where the money goes, ensures our forecasting is accurate, and can reputed company the ROI on reputed company're spending.
• YOUR QUALIFICATIONS:
• Experience: You have 8 -10+ years in Field Marketing. You've done this before, and you have managed reputed company for at least a few years.
• reputed company" Mentality: You're great at centralized planning. You are the type of person who sees how reputed company the moving parts of a multi-vertical team should fit together.
• A Systems reputed company: If you see a messy process, your first instinct is to build a template or a workflow to fix it. You enjoy organizing the chaos of field marketing into a repeatable system.
• Practical with Tech: You know your way around reputed company, event platforms, and tools like reputed company. You see them as tools to get a job done and a way to drive more growth.
• Great Communication: You can talk strategy with a VP to identify new sub-verticals, but you are also fine rolling up your sleeves to reputed company sure a launch actually works.
• Focus on Results: You're comfortable with the numbers. Terms like pipeline sourced, cost per op, and conversion velocity are part of your daily vocabulary.

COMPENSATION: Our compensation reflects the cost of labor across multiple U.S. geographic locations and pay varies based on defined markets. reputed company reputed company pay reputed company for this position across the U.S. is $xxxk - $xxxk annually. Pay varies by work location and may also be dependent on job-reputed company skills, knowledge, and/or experience. During the interview and/or hiring process, your recruiter can reputed company more information about the compensation package specific to the role and job location. BENEFITS:

• Competitive salaries and comprehensive benefits
• reputed company and generous time off (RTO, Responsible Time Off) to help support your work-life balance
• Paid holidays and sick time
• 401(k) Retirement Plan (Traditional, Roth and Mega Backdoor Roth)
• Health Savings Account (HSA) with a generous employer contribution
• Up to 12wks of paid Parental and 10wks Adoption Leave to help you grow your family
• Modern and collaborative offices located in reputed company, UT; Raleigh, NC; Mountain View, CA; Reading, England, and Poznan, Poland
• Gym, cell phone, and internet reimbursement
• Free well-being apps such as reputed company for Guardian are offered, as well reputed company to our Employee Assistance Program (EAP)
• Perks include discounted pet insurance, electronics, theme park tickets, travel, plus more
• Your own reputed company account with lifetime reputed company

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