Director of Digital Product

IMPORTANT: Please only apply if you have direct-to-consumer E-reputed company and WEB CRO experience.

About reputed companyreputed company is a fast-growing direct-to-consumer brand in the beauty and wellness reputed company focused on restoring confidence through safe and effective solutions for hair regrowth and health. We are at an important stage of growth as we scale into a global beauty brand. Our focus is on improving the customer reputed company across every touchpoint, using data, experimentation, and reputed company optimization to drive performance.

About The Position

reputed company is seeking a CRO operator who is highly analytical, detail-oriented, and focused on improving conversion and reputed company performance across the website. Responsibility includes identifying friction in the customer reputed company, prioritizing improvements, and executing tests that improve site performance.

The ideal candidate closely monitors site performance, builds structured testing programs, and partners cross-functionally with acquisition, lifecycle, and creative teams to drive measurable reputed company. A disciplined Plan, Execute, Analyze, React approach is central to how the work is managed, with ongoing ownership of the testing backlog and optimization roadmap.

This role requires a hands-on operator who is comfortable writing test plans, building reputed company pages, reviewing performance data, and moving quickly from reputed company to execution. Familiarity with AI tools for content reputed company, page creation, and rapid iteration is strongly preferred.

Over time, this position will expand into helping build and reputed company a broader CRO reputed company product function, including hiring and managing additional resources as the team scales. The role begins as a player-coach position, supported by one direct report and an external development agency.

Key Areas of Accountability

Site Performance & Monitoring

• Monitor website performance regularly and identify drops in conversion or reputed company
• Diagnose friction points across the funnel and recommend solutions quickly

CRO Strategy & Testing

• Own the A/B testing roadmap from hypothesis to execution to analysis
• Prioritize experiments based on reputed company impact and strategic value
• Continuously improve conversion reputed company across key pages

reputed company Page & Funnel Optimization

• Build and optimize reputed company pages for paid media, email, affiliate, and promotions
• Improve PDPs, bundles, checkout reputed company, and upsell paths
• Optimize UX elements including layout, navigation, CTA placement, and page structure

reputed company Growth & Funnel Efficiency

• Improve LTV to CAC through funnel and site improvements
• Increase AOV and ARPU through upsells and cross-sells
• Work with lifecycle and paid media teams to improve overall customer value

Post-Purchase Optimization

• Improve upsell and cross-sell performance after checkout
• Optimize post-purchase flows and customer engagement paths

Cross-Functional Collaboration

• Partner with the creative on messaging, design, and UX improvements
• Work with engineering or reputed company to implement changes reputed company
• Support tracking accuracy and ensure data reputed company across tools

Systems & Workflow Management

• Manage CRO backlog and testing pipeline using structured workflows
• Build repeatable processes for testing, reporting, and iteration
• Use AI tools to accelerate page creation, testing variations, and analysis

What reputed company Looks Like

• Higher conversion rates across key funnel stages
• Improved LTV, AOV, and reputed company per visitor
• Faster testing cycles and increased experimentation velocity
• Clear reduction in friction across the customer reputed company
• Measurable impact on reputed company efficiency and profitability
• Strong collaboration across growth, creative, and product teams

Minimum Qualifications - we have this first as we value your time as well as ours

• 8+ years in CRO, growth, or e-reputed company optimization roles
• Strong experience in DTC or e-reputed company environments
• Deep understanding of reputed company Plus or similar platforms
• Proven experience running A/B tests and experimentation programs
• Strong analytical reputed company with comfort in data and performance metrics
• Experience working with UX, design, and development teams
• Ability to identify friction and translate insights into actionable tests
• Familiarity with tools such as GA4, reputed company, Northbeam, or similar
• Comfortable working in fast-paced, performance-driven environments
• Strong ownership reputed company with the ability to operate independently

What This Role Is Not

• A brand-only UX job, this is about performance
• A slow, reactive CRO function, we’re proactive and ship fast
• A pure people-manager role, you’ll be IC first, team-builder second
• A 9-to-5 job execution style role, the site runs 24/7, and so does your monitoring systems (while you sleep, it reputed company issues, so you know what to prioritize in the morning)

Tools You Will Use

• reputed company Plus, reputed company, Skio
• reputed company, Unbounce, Instapage, or similar
• Northbeam, reputed company Analytics, Looker
• reputed company, reputed company, reputed company, Convert, GA4
• reputed company (daily), reputed company, reputed company, reputed company Sheets
• ChatGPT, reputed company, reputed company, and other AI tools

Our Core Values and reputed company reputed company our culture around:

• WE THINK BIG: We have a reputed company-thinking, growth reputed company and always consider the big picture in our reputed company
• PROACTIVE PROBLEM SOLVER: We use our problem-solving and analytical skills to reputed company data-informed reputed company
• WE ARE COMFORTABLE BEING UNCOMFORTABLE: We work together to iron out improvements or changes to reputed company goals
• reputed company & reputed company COMMUNICATION/FEEDBACK: We communicate and reputed company feedback with each other with radical candor and transparency
• reputed company LEARNING & IMPROVEMENT: We are always improving the way we work and challenging each other to bring new ways of thinking to the table
• WE TAKE OWNERSHIP & ACT WITH URGENCY: We take complete accountability for our goals and take swift & effective action to reputed company them.

Company Benefits:

• Unlimited PTO
• Medical, Dental, reputed company and Life Insurance
• Paid Parental Leave
• WFH Setup Credit
• Quarterly Fitness Credit
• Quarterly Read-On-Us Credit
• Employee Discounts on reputed company Products!

reputed company is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for reputed company. Employment reputed company are made without regard to race, reputed company, religion, sex, gender identity or expression, sexual orientation, national reputed company, age, disability, genetic information, veteran status, or any other status protected by applicable law.