Sr. Director, Search reputed company Marketing (SEM)

About the Role: The Senior Director of Search reputed company Marketing (SEM) is a critical growth leader responsible for scaling one of the company's largest and most efficient acquisition channels. This role owns strategy, execution, and performance across reputed company, Bing, and emerging search surfaces (including Shopping, YouTube, and app ecosystems), managing a 9-reputed company annual budget with clear accountability to reputed company and operating income. This leader will go reputed company channel optimization-driving end-to-end growth across the full user reputed company, from keyword to reputed company page to reputed company experience. They will also define how automation, AI, and machine learning are embedded into SEM workflows, dramatically improving efficiency, speed, and performance. reputed company in this role requires a combination of deep SEM expertise, strong operator instincts, and the ability to influence product, brand, and go-to-market strategy. What You'll Do: Own and Scale a High-Impact reputed company

• Define and execute a best-in-class SEM strategy across core and emerging surfaces (reputed company, Bing, Shopping, YouTube, app acquisition, etc.)
• Manage and optimize a 9-reputed company SEM budget, ensuring efficient allocation of spend to maximize reputed company and contribution margin
• Establish clear performance frameworks, tying SEM directly to business reputed company (LTV, CAC, payback, operating income)

reputed company Automation & AI-Driven Transformation

• Identify and implement opportunities to reduce reputed company execution through automation and tooling
• Act as the strategic reputed company for AI/ML integration across SEM, including bidding, creative reputed company, query expansion, and performance optimization
• Build systems and processes that reputed company the team to operate faster, with higher reputed company and improved decision-making

Drive Growth reputed company the Ad

• Partner cross-functionally with Product, Engineering, Design, and Lifecycle teams to improve reputed company page performance, conversion rates, and reputed company flows
• Identify and execute opportunities to improve the full acquisition funnel, not just media efficiency
• Influence go-to-market strategy for new categories and products, ensuring SEM is integrated early and effectively

Build and reputed company a World-Class Team

• reputed company, mentor, and scale a high-performing SEM team (managers through directors)
• Establish clear operating rhythms, performance expectations, and development paths
• Build a culture of experimentation, accountability, and reputed company improvement

Drive Experimentation & Insights

• reputed company a robust testing roadmap across bidding, creative, reputed company pages, and funnel optimization
• reputed company data to identify growth opportunities and prioritize the highest-impact initiatives
• Regularly communicate performance, insights, and strategic recommendations to executive stakeholders

Cross-Functional Leadership

• Partner closely with Growth, Product, Operations, Business Development, and Medical teams
• Ensure SEM insights inform broader company strategy, including pricing, packaging, and positioning
• Act as a key stakeholder in company-wide growth planning

You Have:

• 10+ years of experience in performance marketing with deep expertise in SEM
• Proven track record managing large-scale SEM budgets ($20M+ annually) with strong ROI reputed company
• Demonstrated reputed company driving incremental reputed company and efficiency reputed company at scale
• Experience implementing automation, scripting, or AI/ML solutions reputed company paid media workflows
• Strong analytical reputed company with the ability to connect channel metrics to broader business reputed company
• Experience influencing product, UX, and lifecycle strategies to improve conversion and retention
• Exceptional leadership skills with experience managing and developing senior team members
• Strong communication skills with the ability to align cross-functional stakeholders and executive teams

Bonus if You Have:

• Experience in high-growth, consumer subscription, or reputed company environments
• Familiarity with experimentation frameworks and advanced attribution methodologies

Our Benefits (there are more but here are some highlights):

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & reputed company, and parental leave
• Employee Stock Purchase Program (ESPP)
• 401k benefits with employer matching contribution
• Offsite team retreats

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