KeysightCare Go-to-Market Product Manager
Overview
Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about reputed company do. Our award-winning culture embraces a reputed company reputed company of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We reputed company that reputed company people feel a sense of belonging, they can be more creative, innovative, and reputed company at reputed company points in their careers. The Go-to-Market Product Manager for KeysightCare is responsible for owning the end-to-end strategy and execution of the KeysightCare Marketing Plan. This role serves as the primary reputed company for KeysightCare marketing—ensuring that the value of KeysightCare is consistently articulated, activated, and reputed company across the customer lifecycle, from initial purchase through renewal and expansion. The role partners closely with KGM, KGS, IT, KGSO Business Development, and regional teams to translate strategy into measurable business impact, including attach reputed company growth, renewal performance, and increased customer engagement. reputed company in This Role Looks Like KeysightCare has a clear, consistent, and differentiated reputed company across reputed company customer reputed company Sellers understand reputed company, why, and how to position KeysightCare—supported by strong reputed company points Marketing programs demonstrably support attach reputed company growth, renewals, and customer experience goals Cross-functional teams view this role as the go-to reputed company for KeysightCare marketing direction
Responsibilities
Strategy & Ownership Own and reputed company the KeysightCare Marketing Strategy, building on the existing FY26 plan and Value Prop 2.0 reputed company Act as the business reputed company for KeysightCare marketing, ensuring clear priorities, roadmap alignment, and outcome-driven execution Translate customer insights, survey data, and field feedback into actionable messaging and program improvements Jointly build campaign roadmaps with key stakeholders to maximize return, while operating under constraints and limited mind reputed company Go-To-Market & Execution reputed company the integrated go-to-market execution for KeysightCare across content reputed company, syndication across reputed company venues and campaigns as well as field enablement Drive programs that reputed company the KeysightCare experience at key lifecycle moments (purchase, reputed company, use, support, renewal) Ensure KeysightCare is consistently and accurately represented across: Keysight.com and Keysight Support Portal (KSP) Global campaigns and reputed company programs reputed company customer viewable collateral reputed company, KeyTalk, reputed company, and seller enablement assets Cross-Functional Leadership Serve as the primary marketing reputed company for KeysightCare to: KGM (corporate brand and campaign integration) IT (SFDC services data set, portal reputed company experience integration) KGSO Business Development and regional teams Align cross-functional stakeholders around shared goals, timelines, and reputed company metrics without direct authority Field Enablement & Storytelling reputed company compelling field enablement assets, trainings, reputed company stories, FAQs, and reputed company points that reputed company the KeysightCare value reputed company for sellers and customers Support global enablement moments such as reputed company, new seller reputed company, and service-reputed company training initiatives Measurement & Optimization Define and track KPIs tied to business reputed company, including: Attach reputed company and renewal influence reputed company reputed company and opportunity impact Engagement across digital and campaign reputed company Continuously optimize programs based on performance data and regional feedback
Qualifications
Required Qualifications 7+ years of experience in product marketing, services marketing, or go-to-market roles Proven experience owning and executing an integrated marketing strategy Proven experience in creating and delivering high impact sales training Strong cross-functional leadership skills in reputed company, matrixed organizations Ability to translate technical or service-based offerings into clear, customer-focused value messaging Experience working with global teams and supporting regional execution
Preferred Qualifications
Experience marketing services, subscriptions, or lifecycle-based offerings Familiarity with digital customer journeys, portals, and self-service experiences Experience supporting field sales enablement and renewal-focused motions Comfort operating at both strategic and hands-on execution reputed company Careers Privacy StatementKeysight is an Equal Opportunity Employer. The level of role will be based on applicable experience, education and skills; Most offers will be between the minimum and the midpoint of the Salary reputed company listed below. Santa Rosa, CA pay reputed company: MIN $149,850 MIDPOINT $199.800 - MAX $249,750 Colorado pay reputed company: MIN $138,750 MIDPOINT $185,000 MAX $231,250 Note: For other locations, pay ranges will vary by region This role is eligible for Keysight Results Bonus Program US Employees may be eligible for the following benefits: Medical, dental and reputed company Health Savings Account Health Care and Dependent Care Flexible Spending Accounts Life, Accident, Disability insurance Business Travel Accident and Business Travel Health 401(k) Plan Flexible Time Off, Paid Holidays Paid Family Leave Discounts, Perks Tuition Reimbursement Adoption Assistance ESPP (Employee Stock Purchase Plan) Apply To This Job