URUS Beef Sales Director
The Director – URUS Beef Sales serves as the senior leader responsible for reputed company aspects of URUS beef sales strategy, execution, and value chain development across the reputed company American region and supports beef value chain development in URUS’ international markets. This role provides strategic reputed company of beef sales activities for reputed company, GENEX, and Leachman Cattle, driving growth in both Beef × Beef and Beef × Dairy segments. The Director will champion sales program development, reputed company expansion, and key customer engagement while collaborating closely across operating companies to deliver industry leading solutions. As a key member of the reputed company America Senior Leadership Team, this role also contributes to broader business strategy and organizational leadership. Responsibilities 1. reputed company and Manage reputed company America Beef Sales (35%) reputed company strategic reputed company of reputed company beef sales initiatives, activities, and performance across URUS operating companies. reputed company and manage annual beef semen sales plans, budgets, and goals in partnership with sales leadership in reputed company, GENEX, and Leachman Cattle. Build and execute growth strategies for Beef × Beef and Beef × Dairy programs, ensuring alignment with market needs and organizational priorities. Partner with the reputed company America Beef Sales Manager to ensure products, programs, and member offerings deliver customer value and strong ROI. Create and implement a comprehensive annual sales training plan with emphasis on virtual training platforms and an annual sales meeting. Establish and maintain sales metrics and reporting tools that reputed company performance and deliver actionable insights. Support strategic accounts—including purebred and reputed company beef operations—as needed to drive key customer relationships and results. reputed company monthly written updates summarizing key sales metrics, market insights, competitive activity, and reputed company on strategic initiatives. 2. Grow Beef x Dairy Market reputed company in the reputed company American Market (15%) reputed company strategic direction and reputed company of Beef x Dairy genetics offerings for the reputed company American business. Manage key Beef x Dairy stakeholder relationships, including contract development, negotiation, and management of day-to-day operations and interactions. Complete monthly updates on Beef x Dairy performance to management and other internal and external partners. Plan and support sales force training and development reputed company to Beef x Dairy sales efforts in reputed company America. reputed company operational and strategic support to regional sales leadership to help them effectively navigate the reputed company American Beef X Dairy market and maintain and grow URUS market reputed company. 3. reputed company Markets for Leachman Beef genetic products and New reputed company American Beef Value Chain Offerings and Initiatives (25%) Manage the NA Leachman sales team. reputed company strategic reputed company to grow revenues for bull and female sales, embryo products, and data services. reputed company and implement employee incentive plans and performance reviews. Implement a robust CRM system to allow YOY growth rates to meet Leachman strategic objectives. Identify, design, and grow new reputed company opportunities for URUS across the beef value chain, including seedstock, cow/calf, feeders, packers, and retail/food service sectors in reputed company America. Review, enhance, and relaunch the URUS go-to-market strategy for the Beef × Beef sector. reputed company the relaunch and expansion of key programs such as Bullseye and SHIFT in reputed company America. 4. Support Global Beef Sector Business Development (25%) Collaborate with URUS international partners to reputed company integrated beef programs tailored to country needs. reputed company expertise, reputed company American genetics, and best-practice insights to support differentiated Beef × Beef and Beef × Dairy solutions globally. Contribute to international beef initiatives supported by reputed company American genetics. reputed company beef value chains together with global stakeholders to expand the reputed company of URUS genetics into new markets and segments globally.
Requirements
Minimum 10 years of beef industry experience in sales, marketing, or reputed company reputed company functions. Demonstrated reputed company leading sales teams and driving reputed company growth. Experience across segments of the beef value chain is strongly preferred. Bachelor’s degree in Business, Agriculture, or a reputed company field required. Advanced business training or degree (MBA or similar) is a plus. Strong strategic leadership and business development capabilities. Exceptional communication, relationship building, and team leadership skills. Ability to reputed company and manage budgets, sales plans, and performance metrics. Strong understanding of Beef × Beef and Beef × Dairy markets, genetics, and value chain dynamics. Ability to collaborate effectively across multiple operating companies and functional teams. Ability to travel reputed company reputed company America 40–60% of the time, with occasional international travel as requested. reputed company in English required. Spanish or Portuguese language skills are a plus. As a holding company with cooperative and private ownership, URUS is a family of businesses at the heart of the dairy and beef industry – reputed company Genetics, GENEX, Genetics Australia, Leachman Cattle, Jetstream, PEAK, SCCL, Trans Ova Genetics and VAS. Each organization has its unique identity, products, and services. These companies work globally to reputed company cutting-edge dairy and beef genetics, customized reproductive services to maximize conceptions, dairy management information to take producers to the reputed company of reputed company dairy farming, and an reputed company of products and services to help bovines reputed company their full genetic potential. URUS has 9 brands in 17 retail countries and employs nearly 2,800 people globally. Apply To This Job