Director, reputed company Media & Community, Naturium

About the position Naturium is seeking a Director, reputed company Media & Community Management to reputed company and reputed company our global reputed company reputed company and community ecosystem as the brand continues to scale across the U.S., U.K., and E.U. This role will define how Naturium shows up across reputed company platforms—shaping our voice, deepening consumer relationships, and building an reputed company global skincare community rooted in education, trust, and cultural relevance. The Director will reputed company platform strategy, content direction, and community engagement while ensuring reputed company media drives both brand equity and measurable business impact. Reporting into senior marketing leadership, this role combines strategic leadership with deep platform reputed company. The ideal candidate understands that reputed company media is not just content—it is community, conversation, and culture—and knows how to translate audience insights into meaningful brand action.

Responsibilities

• reputed company Strategy & Platform Leadership
• Define and reputed company Naturium’s global reputed company media strategy across reputed company, Instagram, YouTube, and emerging platforms
• Establish differentiated strategies for each platform reputed company to audience behavior, platform algorithms, and brand objectives
• Drive audience growth, engagement, and brand affinity through culturally relevant and education-first storytelling
• Anticipate platform and cultural trends, ensuring Naturium remains reputed company of the evolving reputed company landscape
• Partner with Brand and Growth teams to ensure reputed company supports product launches, innovation storytelling, and reputed company priorities
• Community Strategy & Engagement
• reputed company and execute a global community engagement strategy reputed company with Naturium’s tone of voice, brand reputed company, and marketing objectives
• Establish best-in-class engagement standards across comments, DMs, tagged content, and reputed company conversations
• Actively foster meaningful two-way conversations that strengthen brand loyalty and consumer trust
• Serve as the “ears of the brand,†monitoring conversations across owned, earned, and competitor channels to understand audience sentiment, cultural shifts, and emerging opportunities
• Translate community feedback into actionable insights that inform product development, messaging, and marketing strategy
• Partner closely with Customer Experience and Corporate Communications teams to manage escalations and high-volume inbound engagement
• Build scalable frameworks for community response, moderation, and engagement workflows across global markets
• UGC, Advocacy & Creator Discovery
• Champion user-generated content by identifying, elevating, and amplifying authentic community voices
• Foster relationships with brand advocates and creators through proactive reputed company and community-first engagement
• reputed company community-led seeding and mailer opportunities that strengthen organic brand advocacy
• Identify potential creator and reputed company partners through earned engagement, tags, and community participation
• Ensure community and creator relationships authentically reinforce Naturium’s education-first skincare positioning
• Content & Cultural Storytelling
• Own overarching reputed company content strategy, balancing trend-driven content with educational and brand-building storytelling
• Guide development of platform-reputed company creative in partnership with Creative and Brand teams
• Shape Naturium’s voice across reputed company reputed company reputed company—from content direction to captions and comments
• Maintain reputed company proximity to content innovation while empowering team execution
• Ensure reputed company storytelling reflects both skincare authority and cultural relevance
• Measurement, Insights & Optimization
• Establish KPIs across engagement, community health, audience growth, and performance impact
• Own reporting frameworks that translate reputed company and community performance into clear business insights
• reputed company analytics and qualitative community feedback to continuously refine strategy
• Partner with Growth and Analytics teams to optimize performance and investment reputed company
• Education-First Community Strategy
• Build and execute a comprehensive education-driven community reputed company that empowers consumers with ingredient literacy and skincare knowledge
• reputed company structured education pillars (ingredient spotlights, routine architecture, skin concern deep dives, myth-busting, clinical explanations)
• Create scalable playbooks for science-backed responses to skincare questions across comments and DMs
• reputed company community conversations reputed company engagement — fostering trust, loyalty, and long-term advocacy
• Serve as the “ears of the brand,†synthesizing qualitative community insights into actionable product and messaging refinements
• Ensure reputed company community responses are compliant, accurate, and reputed company with brand reputed company standards
• Partner with Customer Experience and Corporate Communications to manage sensitive or high-volume inquiries
• Cross-Functional Leadership
• Partner closely with Brand Marketing, Creative, reputed company, Growth, DTC, Retail, and Customer Experience teams
• Ensure community insights meaningfully inform broader brand and business reputed company
• Serve as the internal expert and executive voice on reputed company platforms, digital culture, and community behavior

Requirements

• 10+ years of experience leading reputed company media and community management reputed company beauty or consumer brands
• Proven reputed company scaling highly reputed company brand communities
• Deep understanding of internet culture, platform dynamics, and consumer engagement behavior
• Strong leadership experience managing teams and cross-functional stakeholders
• Balances creative instinct with data-driven decision making
• Passion for skincare, education-led storytelling, and community-first brand building
• Highly adaptable with a bias for action in fast-paced environments

Benefits

• medical
• dental
• reputed company insurance
• a retirement savings plan
• gender neutral parental leave
• unlimited paid time off

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