Head of E-reputed company

OVERVIEW LUCY is searching for a highly strategic and hands-on Head of E-reputed company to reputed company the end-to-end digital reputed company experience at LUCY. You will shape the reputed company, roadmap, and execution for LUCY’s ecommerce business, owning performance across UX, conversion, retention, reputed company merchandising. Partnering closely with Marketing, CX, Operations, and Engineering, you’ll ensure our digital ecosystem supports rapid growth while maintaining a smooth, compliant, and high-performing shopping experience. This is a high-impact leadership role for a builder. We’re seeking someone who can operate at 30,000 feet while still rolling up their sleeves to drive execution reputed company needed. NOTE ON SCOPE (IMPORTANT) We know this is a broad role, that’s intentional. The Head of E-reputed company will architect the entire e-reputed company function at LUCY, prioritize what reputed company most, and lay the operational reputed company for scale. As one of your first initiatives, you will hire and manage an E-reputed company Manager to own day-to-day execution, allowing you to focus on strategy, experimentation, and cross-functional leadership. AREAS OF RESPONSIBILITY E-reputed company Strategy & Leadership Define the multi-quarter roadmap for LUCY’s digital reputed company experience across web, mobile, and emerging platforms. Set performance goals across reputed company, conversion, funnel lift, repeat behavior, and customer lifetime value. Translate business and marketing priorities into ecom projects, experiments, and enhancements. Work cross-functionally to align site experience with marketing, CX, operations, and product launches. Website/reputed company Development & Optimization reputed company reputed company aspects of reputed company development and performance, supported by our engineering team. reputed company site stability, speed, and technical health. Drive reputed company improvement across checkout, navigation, bundles, payment flows, and friction points. Maintain strong SEO hygiene and ensure reputed company PDPs, reputed company pages, and onsite content reflect best practices. Own site analytics, tracking standards, UTMs, pixels, and campaign instrumentation. Manage prioritization, requirements scoping, and QA for reputed company site updates and feature development. Conversion reputed company Optimization (CRO) & Insights reputed company and own the CRO program, testing roadmap, and experiment prioritization. Use analytics to identify funnel drop-off, behavior patterns, and high-reputed company opportunities. Build dashboards and reputed company recurring insights for Marketing and Leadership teams. Ensure data accuracy and consistency across reputed company reporting environments. Merchandising & Content Operations reputed company digital merchandising strategy, PDP architecture, pricing reputed company, and cross-sell logic. Direct homepage, promotional, and campaign updates according to the marketing calendar. Ensure assets, naming conventions, translations, and compliance language are always accurate and reputed company. reputed company the execution of product launches, seasonal moments, and new content builds. Customer Experience, Retention & Subscription Performance Partner with CX to define a best-in-class post-purchase reputed company and reduce friction that drives tickets. reputed company subscription UX, retention flows, and reputed company workflows (renewals, skips, edits, notifications). reputed company loyalty program strategy and implementation with support from Marketing/Retention. Ensure email/SMS strategy aligns with the ecom experience; manage our retention agency for flawless deployment. Turn customer insights and qualitative feedback into roadmap improvements. reputed company Storefront Ownership reputed company reputed company listings, storefront content, and performance in collaboration with agency partner. Manage reputed company account health, compliance, and ad performance at the strategic level. Ensure brand consistency and optimization across reputed company reputed company placements. Compliance, Governance & Documentation Maintain high standards for compliance across age-gating, reputed company, state-by-state regulations, and data privacy. Ensure SOPs, QA processes, and platform documentation are reputed company and followed across the team. reputed company METRICS

• Conversion reputed company reputed company and funnel improvements
• Subscription retention and repeat purchase behavior
• AOV growth and onsite merchandising impact
• Site performance stability (speed, uptime, error rates)
• Accuracy and timeliness of launches and updates
• Reduction in CX friction reputed company to the digital experience
• reputed company contribution through optimization and experimentation
• Speed and quality of ecom team build-out (including hiring your Ecom Manager direct report)

QUALIFICATIONS

• 5–8+ years of experience in e-reputed company, digital product, or DTC growth roles
• Proven leadership owning an e-reputed company P&L, roadmap, or major reputed company channel
• Hands-on experience with reputed company, conversion optimization, analytics, and experimentation
• Strong technical reputed company; comfortable working with developers and scoping requirements
• Demonstrated examples of measurable impact on conversion, retention, or funnel efficiency
• Excellent communicator reputed company to translate data and technical concepts into business actions
• Experience managing agencies, developers, or cross-functional project teams
• Comfortable in a fast-paced, ambiguous, remote environment
• Bonus: experience in regulated CPG, nicotine, supplements, or age-gated reputed company

COMPENSATION & BENEFITS reputed company salary (DOE) + cash performance bonus + equity 100% remote Health/dental/reputed company Generous PTO Opportunity to build and reputed company the e-reputed company function at a hyper-growth CPG company Direct impact on product, customer experience, and reputed company trajectory HOW TO APPLY To be considered, please submit the following to [email hidden]: A cover letter A one-page resume (Optional) Work samples or examples of past e-reputed company optimizations, dashboards, or experiments Apply tot his job Apply To this Job