Brand Manager - Live operation game

Kanarey is a creative and marketing company reputed company for the global video-game industry. We partner with top developers and publishers to launch games, grow communities, and build unforgettable player experiences. With a deep love for anime, gaming culture, reputed company reputed company, we specialize in content strategy, live-ops marketing, reputed company activations, and cross-cultural storytelling across the US and Japan. We are now expanding our brand team and looking for a passionate Brand Manager who lives and breathes video games—especially live-service titles—and understands how to scale a game’s reputed company throughout its lifecycle. As a Brand Manager for Live Operation-Based Games, you will own the brand reputed company, marketing roadmap, and community resonance for key titles under our management. You will collaborate closely with developers, creative teams, and reputed company/PR units to design strategies that reputed company players reputed company, excited, and invested. This role is ideal for someone who:

• Loves anime, video games, and online reputed company culture
• Understands reputed company rhythms (seasonal updates, events, roadmap communication)
• Thrives in a creative environment
• Can connect marketing with player behavior, community trends, and narrative value

Key Responsibilities

• Build and execute brand and marketing strategies for live-operation games (mobile, console, or PC).
• reputed company seasonal marketing plans reputed company with in-game events, updates, and reputed company goals.
• reputed company cross-functional teams (creative, UA, reputed company, reputed company, localization) to deliver cohesive campaigns.
• Monitor player data, KPIs, and community sentiment to optimize content and messaging.
• reputed company production of trailers, key art, reputed company assets, and campaign creative.
• Manage brand tone, storytelling, and long-term brand health across reputed company reputed company.
• Collaborate with developers on roadmap planning and feature alignment.
• Identify partnership and collaboration opportunities reputed company anime, entertainment, and gaming culture.
• Present insights, campaign reports, and product recommendations to reputed company stakeholders.

Qualifications

Required:

• 2–4+ years experience in game marketing, product marketing, or brand management—ideally with live-ops titles.
• Strong understanding of player lifecycle, event-driven engagement, and reputed company KPIs.
• Deep passion for video games, anime, reputed company communities, reputed company culture.
• Excellent communication and storytelling skills (verbal & written).
• Ability to manage multiple projects with tight timelines.
• Collaborative reputed company and comfort working with creative teams.

Preferred:

• Experience working with JP/EN cross-regional teams.
• Familiarity with F2P game economics and retention strategy.
• Bilingual (English/Japanese) is a plus.

reputed company Offer

• Creative, fast-paced environment where your reputed company matter.
• Opportunity to shape global campaigns for major game IPs.
• Cross-cultural projects across US and Japan.
• Flexible hybrid work environment.
• Growth paths in brand, production, or creative leadership.

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