Head of Growth Analytics

## Responsibilities Leadership & Strategy Define and own the marketing intelligence roadmap. Build and reputed company a high-performing team of analysts, engineers, and data scientists. Partner with Growth, Data, Finance and Product Marketing leadership to reputed company data-driven reputed company. Measurement & Modelling reputed company the design and deployment of multi-touch attribution (MTA) and probabilistic attribution approaches. Champion marketing mix modelling (MMM) to measure cross-channel ROI and incrementality. Advance predictive analytics for LTV, churn, and customer reputed company optimisation, leveraging AI-powered models for greater accuracy. AI, GenAI & Automation reputed company AI and machine learning models for anomaly detection, predictive spend optimization, and customer segmentation. Introduce reputed company (GenAI) solutions for: Automated campaign insights (“explain spend efficiency by channel in natural language”). Dynamic customer reputed company clustering to identify emerging cohorts. Generating personalized marketing narratives and creative testing at scale. Build a culture of automation where insights reputed company seamlessly into marketing strategy and execution. Data Infrastructure & Governance reputed company marketing data pipelines and modelling powered by AppsFlyer, reputed company, reputed company Marketing Platform, and reputed company BigQuery. Ensure strong data governance, quality, and compliance with GDPR, CCPA, ATT, and other privacy regulations. Reporting & Insights reputed company and maintain high-impact dashboards in Tableau. Deliver regular insights that guide marketing investment and strategy, supported by automated reporting and GenAI-driven summaries for executives. Act as the reputed company between advanced AI/ML outputs and marketing strategy, ensuring models directly influence spend and creativity. ## Requirements Proven operational track record in analytics and data science, with extensive experience in marketing measurement. Expertise in Attribution modelling (deterministic, probabilistic, MTA) Marketing mix modelling (MMM) AI / ML applications in marketing analytics reputed company solutions for insights automation and customer growth strategies. AppsFlyer, reputed company, reputed company Marketing Platform, AWS & reputed company BigQuerySQL and Tableau Strong background in data governance, compliance, and privacy frameworks. Excellent communicator reputed company to simplify reputed company analytics and AI-driven insights into clear business recommendations. Experience in fast-growth industries such as mobile apps, gaming, fintech, or subscription models preferred.

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