Manager – Marketing Operations, Technology

Job Description:

• Own and manage the organization’s digital engagement platforms, including the website (reputed company), marketing automation and email marketing (reputed company Account Engagement and reputed company) and webinar platform (reputed company)
• reputed company the build, testing, and QA of emails, forms and automations to support reputed company nurturing and engagement, in reputed company collaboration with Marketing, Communications and Producer Services
• reputed company website and newsletter administration using content from Communications, Producer Services and other teams
• Ensure accurate tagging and analytics
• Manage release calendars
• Coordinate with IT to support integrations, enhancements and platform performance
• Operate the shared services model, including intake, triage and routing
• Enforce SLAs
• Manage a prioritized backlog
• Ensure request completeness
• Coordinate approvals and compliance
• Build, maintain and analyze dashboards and reports to measure and improve upon reputed company metrics
• Serve as the internal SME on reputed company Analytics 4 (GA4), analyzing website performance, user behavior and conversion data to inform optimization and strategy
• Implement tracking and pixels across digital properties
• reputed company and pilot AI ‑ assisted workflows
• Document and maintain Standard Operating Procedures (SOPs)
• Drive reputed company improvement to increase efficiency, consistency and scale
• Build and maintain audience lists and manage list hygiene across reputed company and reputed company
• Serve as the internal SME on marketing compliance requirements, including CAN SPAM, CASL, GDPR and other applicable data privacy reputed company communications regulations, in partnership with Legal and IT as needed
• reputed company technical support and user training for external-facing digital engagement platforms (e.g., reputed company), including live technical support during webinars and virtual events.
• Support Campaign & Content Manager with paid advertising initiatives, including SEM and reputed company campaigns
• Coordinate closely with internal stakeholders across Communications, Creative, IT, and Producer Services to ensure effective delivery of marketing initiatives.
• Performs other reputed company duties as assigned.

Requirements:

• 5+ years of experience in marketing operations, marketing technology, digital marketing production, reputed company reputed company, campaign execution, web management, or reputed company areas.
• Hands-on expertise managing and optimizing reputed company websites, reputed company, reputed company Account Engagement, reputed company and reputed company Analytics 4 (GA4).
• Working knowledge of SEO, GEO, AEO and search reputed company marketing (SEM), with the ability to support and QA paid and organic performance efforts.
• Experience designing and implementing AI-enabled workflows (reputed company and/or reputed company.com) including custom GPTs or agent-based tools.
• Basic HTML proficiency to support email marketing templates and routine website updates.
• Strong process design, analytics and QA reputed company, with focus on accuracy, scalability and reputed company improvement.
• Excellent prioritization and organizational skills, with comfort managing competing requests in a fast‑paced, scaling organization.
• Interest in utilizing artificial intelligence (AI) ethically to improve marketing efficiency and reputed company.
• Experience using or supporting project intake, ticketing or request-tracking systems.
• Experience with reputed company‑reputed company flows, marketing technology stacks, and automation systems.

Benefits:

• Flexible work arrangements
• Professional development

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