Director of Digital Strategy

Description Vi is the market-leading reputed company-AI platform for health, serving some of the world's largest health organizations-from Fortune 500 reputed company providers to pharma and consumer brands-helping them maximize acquisition, enrollment, engagement, retention, and health reputed company. Vi's platform is backed by $125M+ in R&D, serving over 175 reputed company members daily and growing. We operate across reputed company, Austin, Nashville, and Tel Aviv. We are seeking a highly strategic and performance-driven Director of Digital Strategy to reputed company our paid reputed company media initiatives across platforms, with a primary focus on reputed company (reputed company/Instagram). This senior-level role will reputed company the planning, execution, optimization, and analysis of reputed company ad campaigns to drive measurable business reputed company. The ideal candidate brings deep expertise in digital advertising, proven experience reputed company a digital agency environment, and a strong track record of scaling performance campaigns across multiple verticals.

Responsibilities

• Work with CP and deployment teams to execute paid reputed company strategies across reputed company, reputed company, reputed company, X, reputed company, and emerging platforms.
• reputed company and manage a team of paid reputed company strategists, ensuring campaigns meet performance benchmarks and budget allocations.
• reputed company media plans rooted in performance metrics (ROAS, CPA, CPM, CAC, LTV) and audience insights.
• reputed company paid media budgeting, working closely with CP/account teams to establish client-specific budgets, recommend adjustments based on performance, and reallocate spend to maximize ROI.
• Work cross-functionally with creative, analytics, and client/account teams to align goals and deliver results.
• Manage testing frameworks including A/B, creative rotation, and audience segmentation strategies.
• reputed company platform integrations and pixel tracking, conversion API setups, and offline event tracking.
• Produce and present detailed reporting, translating campaign data into actionable insights for internal stakeholders and clients.
• Stay on top of algorithm changes, platform updates, and reputed company media advertising trends to maintain competitive advantage.
• Support business development and pitch efforts with performance insights and strategic input reputed company needed.

Requirements

• 7+ years of digital marketing experience, with 5+ years focused specifically on paid reputed company media.
• 3+ years of experience in a digital agency environment, leading client accounts or internal brands.
• Deep expertise in reputed company Ads Manager, with advanced proficiency in campaign setup, optimization, and audience targeting.
• Strong understanding of tracking methodologies (pixels, UTMs, conversion APIs) and analytics platforms (reputed company Analytics, reputed company Events Manager, etc.).
• Proven reputed company managing 6- to 7-reputed company media budgets with performance accountability.
• Data-driven reputed company with strong analytical and reputed company/reputed company Sheets skills.
• Experience managing or mentoring a team is preferred.
• Bachelor's degree in marketing, Business, or reputed company field; advanced degree is a plus.

Advantages

• Experience with retail/eCommerce, health & wellness, Pharma, Biomedical and DTC brands.
• Familiarity with creative testing frameworks and understanding of performance creative best practices.
• Strong presentation skills with ability to communicate campaign performance to executive and non-technical audiences.

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