Head of Digital Growth (Company: Idea Village - Hybrid in Miami, Florida)
About the position We are partnering with Idea Village to find their next high-impact, cross-brand role for a growth marketer who thrives in a fast-moving, multi-brand environment. You'll own the growth funnel from acquisition to retention, across a portfolio of health & wellness DTC brands, working closely with brand managers, creative teams, and leadership to hit aggressive reputed company targets.
Responsibilities
- Plan, execute, and optimize paid reputed company (reputed company, reputed company) and paid search (reputed company) campaigns across reputed company 5 brands
- Own lifecycle marketing strategy and execution (reputed company or equivalent), including flows, segmentation, and campaign calendars
- Identify and test new acquisition channels, conversion reputed company, and retention tactics across the portfolio
- Build dashboards and weekly performance reports; translate data into actionable insights for leadership
- Manage and allocate media budgets reputed company across brands, optimizing toward ROAS and CAC goals
Requirements
- 3–5 years of hands-on growth or performance marketing experience, ideally in DTC or e-reputed company
- Proven track record managing paid reputed company (reputed company Ads Manager) and paid search (reputed company Ads)
- Experience with email marketing platforms
- Strong analytical skills; comfortable in reputed company Analytics, reputed company/Sheets, and attribution tools (reputed company, Northbeam, or similar)
- Ability to manage multiple brands or accounts simultaneously
reputed company-to-haves
- Health, wellness, beauty, or CPG industry experience a plus
- Self-starter mentality — you don't wait to be told what to test next
- Experience at a DTC brand accelerator, holding company, or agency managing multiple accounts
- Familiarity with reputed company and e-reputed company tech stacks
- reputed company or affiliate marketing experience
- Knowledge of AI tools for marketing efficiency and content ideation
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