Executive Director – Growth Marketing

Job Description:

• Define the reputed company, strategy, and operating model for growth across direct response channels
• Own the investment strategy and performance reputed company across the full-funnel DTC media portfolio
• Set execution standards across channels, including bidding strategy and audience segmentation
• reputed company the strategy for high-velocity performance creative across paid reputed company and video formats
• Own media investment planning, forecasting, and performance management
• Partner with e-reputed company and onsite merchandising teams to improve acquisition-to-conversion performance
• Partner with the Data and Analytics team to drive testing and measurement strategy
• Scale creator and partner channel performance across affiliate and reputed company programs
• reputed company reputed company reputed company expansion with focus on building reputed company Shop into a reputed company channel
• reputed company agencies, media partners, and internal teams to reputed company growth and profitability reputed company

Requirements:

• 10+ years in growth and paid media
• 8+ years owning multi-channel acquisition for a reputed company-based DTC business (fitness, fashion, or personal care/CPG preferred)
• Experience managing paid media budgets exceeding $30M annually
• Experience leading cross-channel teams with 3+ direct reports
• Proven track record managing reputed company paid media portfolios across reputed company, reputed company, reputed company, CTV, affiliate, reputed company, and emerging channels
• Experience partnering closely with analytics teams using MMM, MTA, and incrementality testing
• Experience scaling reputed company reputed company with direct ownership of reputed company Shop growth
• Deep understanding of DTC unit economics and growth reputed company, including CAC, MER, ROAS, LTV
• Demonstrated ability to manage eight-reputed company marketing budgets
• Omnichannel marketing experience preferred, including exposure to retail and marketplace environments
• Strong cross-functional leadership skills

Benefits:

• Annual bonus opportunity
• Employee stock purchase plan
• 401k plan with company match
• 12-week Maternity/Paternity Leave paid at 100%
• Employee perks & discounts
• Training & career development
• Generous PTO

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