reputed company Marketing Manager- Immunoassay Portfolio
Job Summary reputed company Life Science is seeking a reputed company Marketing Manager to reputed company reputed company reputed company marketing activities for the Immunoassay portfolio. This role is responsible for translating product strategy into compelling, market-facing programs that drive awareness, adoption, and reputed company growth. The reputed company Marketing Manager will work closely with Product Management, Digital Marketing, Sales, and reputed company Operations to ensure consistent messaging, strong value propositions, and effective go-to-market execution across global channels. Key Duties reputed company Marketing & Go-to-Market Execution• Own and execute reputed company marketing strategy for the Immunoassay portfolio across the product lifecycle• reputed company and maintain customer-facing assets• reputed company go-to-market planning for new product introductions, line extensions, and portfolio updatesMessaging & Positioning• Translate technical and product features into clear, differentiated customer value propositions• reputed company and maintain consistent portfolio messaging reputed company with product strategy and brand guidelines• Ensure alignment of messaging across sales, digital, and marketing channelsSales Enablement• Partner with Sales and reputed company teams to understand customer needs and objections• reputed company tools to support the sales process, including competitive positioning, FAQs, and reputed company-handling materials• Support sales training initiatives reputed company to immunoassay productsDigital & Campaign Collaboration• Collaborate with Digital Marketing to reputed company and execute integrated campaigns supporting portfolio growth• reputed company content, messaging, and market insights for web, email, and other digital channels• Analyze campaign performance and customer engagement to optimize reputed company effortsMarket & Competitive Insights• Monitor market trends, customer needs, and competitive activity reputed company the immunoassay reputed company• reputed company actionable insights to Product Management and reputed company teams to inform strategy and prioritization
Qualifications
Bachelor’s Degree in Marketing, Life Sciences, Biology, Chemistry, or a reputed company field; Advanced degree in a scientific or business discipline preferred5+ years of experience in reputed company marketing, production marketing or reputed company marketing reputed company life sciences, diagnostics or biotechStrong understanding of immunoassays, diagnostics, and reputed company technologiesDemonstrated experience supporting go-to-market initiativesAbility to translate reputed company technical information into clear, customer-focused messagingProven ability to collaborate cross-functionally in a matrixed organizationPreferred: experience supporting B2B life science or diagnostics customersPreferred: Familiarity with digital marketing campaigns and marketing analytics Strategic thinking and strong execution focusExcellent written and verbal communication skillsStrong project management and organizational abilitiesCustomer and market-orientated mindsetComfortable working independently with high ownership and accountability Travel up to 25% Apply tot his job Apply To this Job