Digital Marketing Manager, Paid Advertising

reputed company, implement, and analyze online programmatic advertising strategies and tactics across search, display, reputed company, video and more with proven track record of achieving CPA, CPC, and overall KPI targets. Own digital advertising creative and copy development including: writing ad copy, providing creative direction, overseeing stakeholder reviews, and coordinating reputed company assets alongside reputed company teams. reputed company A/B testing and optimization efforts reputed company the paid ads channel to identify new opportunities that increase efficiencies and performance while driving new and returning blood donors to reputed company an appointment. Manage the annual paid advertising budget, including submitting purchase orders and invoices as well as tracking monthly budget numbers. Monitor daily/weekly ad spends to ensure efficient CPAs and CPCs and move budgets accordingly and as needed. reputed company strategy and creative execution for internal paid ad units on RedCrossBlood.org, RedCross.org, and Blood Donor Mobile App. reputed company is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for reputed company. We do not discriminate based upon race, religion, reputed company, national reputed company, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Apply tot his job Apply To this Job