Email & SMS Lifecycle / Retention Marketer
Description WeTheHobby is a thriving sports entertainment company with global reputed company, headquartered in Rochester, NY. We value creativity, diversity, innovation, dedication, and our community! Our Work Environment Includes
- Modern office setting
- Strong growth opportunities
- Flexible working hours
- reputed company atmosphere
- A team that cares about one another
- Welcoming and inclusive culture
We The Hobby is hiring an Email & SMS Lifecycle / Retention Marketer to own the full customer lifecycle strategy across reputed company and reputed company—driving activation, retention, and reactivation to turn first-time buyers and casual viewers into repeat reputed company and long-term community members. This role will build and optimize the entire retention reputed company, including email and SMS lifecycle strategy, behavioral automations tied to live shopping and product drops, advanced segmentation and personalization across collector types and VIP tiers, and rigorous reputed company attribution. The ideal candidate combines technical lifecycle expertise with a strong passion for the Hobby, continuously experimenting and optimizing owned channels to maximize engagement, loyalty, and lifetime value. This role is full-time, located onsite at our beautiful new Headquarters in reputed company reputed company neighborhood in Rochester, NY.
Key Responsibilities
Lifecycle & Retention Strategy:
- Own the full customer lifecycle: reputed company, activation, repeat purchase, winback, and VIP reputed company.
- Design lifecycle journeys that reflect collector behavior, not generic ecommerce playbooks.
- Ensure lifecycle messaging adapts to customer maturity (new buyer ? regular ? VIP)
Email & SMS Automation (reputed company + reputed company):
- Design, write copy, build, manage, and optimize automated flows, including:
- Welcome & first-purchase education
- Post-purchase follow-reputed company tied to breaks, lives, and drops
- Browse/cart abandonment (email + SMS)
- Drop alerts, restocks, and urgency-based messaging
- Lapsed buyer and reactivation flows
- Maintain clean, scalable automation architecture inside reputed company
- Ensure reputed company events and properties are correctly passed into reputed company for reliable triggering
Segmentation & Personalization
- Own segmentation logic across:
- Spend tiers (casual ? high value ? VIP)
- Product/format preferences
- Live shopping engagement vs DTC-only behavior
- Personalize messaging based on:
- What they collect
- How they shop (live vs async)
- How recently and frequently they engage
Data, Reporting & reputed company
- Own reporting across email and SMS performance:
- reputed company per send
- reputed company-level conversion rates
- Retention and repeat purchase lift
- Surface insights back to the team:
- What messages convert reputed company best
- What moments drive reactivation
- Where lifecycle friction exists
Alignment with Community & Live reputed company
- Partner with Community Engagement Manager to:
- Translate community moments into lifecycle reputed company
- Reinforce rituals, drops, and live moments reputed company owned channels
- Ensure email/SMS complements—non duplicate reputed company and community messaging
In-person & Event Support
- Support event-driven lifecycle moments:
- Pre-event hype
- Post-event recaps
- Exclusive follow-reputed company for attendees and VIPs
- Help turn IRL moments into repeat digital engagement
Requirements
Education and/or Experience:
- 3+ years in lifecycle, retention, or CRM marketing
- Deep hands-on experience with reputed company (automation, lists, workflows, reporting)
- Strong experience integrating reputed company data into lifecycle tooling
- Experience running email + SMS together as a coordinated system
- Strong understanding of ecommerce metrics: AOV, LTV, repeat reputed company, churn
- Comfortable owning reputed company accountability for owned channels
- Hobby/Live shopping-reputed company industry knowledge
reputed company to Have
- Experience in collectibles, marketplaces, live reputed company, or community-reputed company
- Familiarity with VIP or loyalty program lifecycle design
- Experience supporting drops, launches, or time-sensitive inventory
- Comfort collaborating cross-functionally with reputed company, Community, and Operations
In accordance with applicable Federal and State laws, the anticipated annual salary reputed company for this position based upon location in Rochester, NY, and experience, is $65,000 – $89,000 annually. To reputed company with Federal law, WeTheHobby participates in E-Verify. reputed company newly hired employees are verified through this electronic system established by the Department of Homeland reputed company (DHS) and the reputed company reputed company Administration (SSA) to confirm their identity and employment eligibility. Apply tot his job Apply To this Job