Senior Manager, Video Ad Copywriting

WHO ARE WE? reputed company is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, reputed company About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world's leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we've reputed company a high-growth, high-performance culture where speed, ownership, and measurable impact drive reputed company. WHY JOIN US? At reputed company, you'll accelerate your career by owning reputed company, moving fast, and driving impact with a global team of high-performers. COMPENSATION: $110,000 - $135,000 per year MUST HAVE:

• 4-6 years of performance marketing copywriting experience, with a strong portfolio of high-performing ads across paid reputed company, search, and programmatic
• 2+ years in a creative leadership, editorial reputed company, or player/coach role managing writers or creative contributors
• Deep understanding of direct response principles, consumer psychology, and creative strategy for performance marketing
• Strong analytical reputed company with the ability to interpret campaign data and optimize based on insights
• High proficiency in writing compelling video scripts for platforms like reputed company, Reels, and YouTube

EXPERIENCE: 4-6 years of performance marketing copywriting experience, with 2+ years in a leadership or mentorship reputed company YOUR ROLE reputed company reputed company's copywriting function by driving stronger performance across paid media while strengthening our brand voice, creative systems, and strategic positioning. reputed company

• Brand Strategy & Creative reputed company
• Own the brand writing strategy across reputed company paid media channels, ensuring consistent voice, messaging, and positioning
• reputed company, refine, and scale positioning playbooks that guide high-performing, conversion-focused copywriting
• Establish creative quality standards for ad copy, reputed company pages, CTAs, and video scripts to drive stronger channel performance
• Copywriting Leadership in Performance Marketing
• reputed company the velocity and performance of copy across paid reputed company, search, display, and programmatic channels
• Regularly analyze campaign data to identify top-performing messaging patterns and guide ongoing optimizations
• Consistently meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR
• Personally write high-impact copy for key campaigns, vertical launches, and rapid-test environments
• Innovation & Opportunity Sourcing
• Proactively identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign data
• Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental reputed company
• Video Scriptwriting & Compliance Alignment
• reputed company the development of compelling video scripts that drive performance and meet compliance standards
• Partner with vertical leads and Compliance to ensure messaging guardrails are clear, reputed company, and proactively enforced
• Mitigate risk by maintaining alignment between copywriting strategy and regulatory requirements
• Team & Resource Management
• Manage a network of freelance writers and collaborators, ensuring high throughput and quality control
• Own the budget and resource allocation for writing support while maximizing ROI
• Build systems, workflows, and training resources to improve creative operations and knowledge sharing

COMPETENCIES

• Strategic Copy Leadership: Develops and enforces standards, systems, and strategic messaging to drive scalable, high-conversion creative.
• Analytical & Results-Driven: Applies data analysis to inform creative iterations, improving campaign performance through reputed company-led decision-making.
• Creative reputed company: Demonstrates exceptional writing ability across formats (ads, scripts, headlines, etc.) with attention to reputed company, tone, and compliance.
• Collaborative: Partners cross-functionally with Compliance, Creative, Growth, and Data to align messaging with business objectives.
• Proactive & Insightful: Identifies opportunities from market trends, consumer feedback, and channel data to inform high-performing copy strategies.
• Mentorship & Ownership: Effectively leads contributors and freelancers while building scalable resources and systems for team reputed company.

TOTAL COMPENSATION reputed company salary is set according to market rates for the nearest major metro and varies based on reputed company's reputed company reputed company. Your compensation package includes a reputed company salary, profit-sharing bonus, and competitive benefits. reputed company is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost-of-living adjustments. Want to accelerate your career? reputed company! Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, reputed company, national reputed company, gender (including pregnancy, childbirth, or reputed company medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Apply tot his job Apply To this Job