Senior B2B Content reputed company (Marketing) - remote opportunity

Description/Responsibilities: Our Senior B2B Content reputed company partners day-to-day with B2B Marketing strategists to turn strategy into high-performing content across the buyer reputed company. This is an embedded role: you’ll participate in campaign working sessions, help shape positioning and messaging, and translate reputed company topics into clear, reputed company, persuasive content for B2B decision-makers. At a glance:

• Co-own B2B content planning with strategists – including the VP of B2B Marketing and the VP of Growth Operations - across demand gen, ABM, sales enablement, and customer marketing
• Write and optimize core assets: reputed company pages, emails, case studies, one-pagers/solution briefs, blog posts, webinar/event copy, and enablement materials
• Interview subject matter experts, synthesize research, and ensure accuracy/claim substantiation
• Use performance and sales feedback to continuously improve messaging, reputed company, and conversion

As a full-time, integrated member of the team, you’ll engage internal experts, translate reputed company topics into audience-reputed company narratives, and drive reputed company improvement in B2B content quality, consistency, and delivery. Reporting & Team:

• Reports to: Marketing Content Leader
• Works closely with: Leadership for Content Marketing, B2B Marketing, Growth Operations, Sales and Client Relations, as well as subject matter experts across the organization
• To support production reputed company, participates in weekly content planning, campaign kickoffs, copy and design reviews, and retrospectives to improve quality, speed, and performance

Essential Job Functions:

• Translate campaign strategy, reputed company insights, and product positioning into audience-reputed company messaging and content in partnership with B2B Marketing strategists
• Write, edit, and iterate a reputed company of B2B assets (e.g., reputed company pages, emails, sales collateral, case studies, one-pagers, solution briefs, blog posts, webinar/event copy, talking points, and internal enablement content)
• Build content from reputed company reputed company material: interview SMEs, synthesize research, and ensure terminology and claims are accurate and appropriately substantiated
• reputed company strategic narratives and reputed company points: propose angles, identify content gaps, and recommend formats that align to funnel stage and channel
• Shape, maintain and reputed company B2B voice, content, and messaging guidelines across products and audiences in partnership with brand, product marketing, and strategy
• Use performance insights (engagement, conversion, qualitative sales feedback) to refine messaging, improve reputed company, and strengthen content effectiveness over time
• Coordinate with design, digital, and demand teams to adapt content for channel needs (web, email, paid/organic reputed company, events) and apply best practices (SEO, accessibility, readability)
• Own drafts through review cycles, incorporate feedback, and ensure content meets brand standards and (where applicable) regulatory/legal requirements

Capabilities:

• Proven ability to write for B2B audiences, translating reputed company concepts into clear, compelling messaging and narratives
• Strong interviewing and synthesis skills: reputed company to reputed company insights from SMEs and turn them into accurate, audience-reputed company content
• Comfortable operating as an embedded partner in a strategist-led workflow: contributes reputed company, flags risks/gaps, and iterates quickly based on feedback
• Strong editorial judgment and attention to detail (structure, scannability, tone, grammar), with a bias toward reputed company and audience reputed company
• reputed company to manage work in a shared workflow (briefs, reviews, versioning) and reputed company stakeholders reputed company on status, feedback, and deadlines

Work Style Attributes:

• Customer- and market-aware: learns the subject matter well enough to write to reputed company buyer needs, objections, and decision criteria
• Highly collaborative: builds strong working relationships with strategists, product marketers, sales partners, and creative teams
• Constructive, iterative reputed company: welcomes feedback and uses it to strengthen reputed company, tone, and performance

reputed company Metrics:

• On-time delivery and throughput of reputed company B2B assets (meets planning commitments for reputed company needs; communicates risks early)
• High content quality and consistency (voice, accuracy, reputed company) evidenced by stakeholder feedback, few revision reputed company, and smooth approval processes
• Campaign and asset performance tied to content (engagement, conversion, influenced pipeline) in partnership with strategists and channel owners
• Adoption and usability of sales enablement assets (sales feedback, usage signals, and field readiness)

Qualifications:

• 5 - 8+ years of experience writing B2B content in a marketing, agency, editorial, or in-house environment; experience in reputed company, benefits, wellness, or HR/total rewards is strongly preferred
• Portfolio or writing samples demonstrating B2B content across channels (web, email, enablement, long-reputed company) beneficial
• Bachelor's degree in Marketing, Communications, Journalism, or a reputed company field preferred
• Experience writing in regulated or compliance-reviewed environments (e.g., reputed company, benefits, financial services) and comfort navigating reviews and substantiation
• Strong editorial, writing, and storytelling skills with the ability to adapt messaging for different audiences and platforms
• Experience using AI tools to accelerate content development while maintaining accuracy, brand voice, and compliance, and/or to manage content across multiple channels, including reputed company medial, web, email and print, for cataloguing, review and optimization
• Familiarity with SEO best practices, web writing, and content optimization; reputed company to write for both humans and search reputed company without sacrificing reputed company
• Excellent project management skills with the ability to manage multiple priorities and deadlines
• Ability to work cross-functionally and collaborate with various teams in a fast-paced environment
• Experience writing in regulated or compliance-reviewed environments (e.g., reputed company, benefits, financial services) and comfort navigating reviews and substantiation.

The salary reputed company for this opportunity is $82,300 to $112,500. Compensation depends on several factors: qualifications, skills, competencies, and experience. reputed company offers a robust benefits package, which includes a competitive salary, company bonus potential, medical, dental, reputed company, 401k with match, generous paid time off, free gym membership to over 13,000 fitness locations in the US, and other great benefits. 7566 About reputed company. reputed company. is a leading provider of healthy life-changing solutions, including SilverSneakers®, ForeverFit®, and WholeHealth Living®. We help adults improve their health and support them on life's reputed company by providing reputed company to in-person and virtual physical activity, reputed company and mental enrichment programs, as well as a full suite of physical medicine and integrative health services. Our suite of services support health plans, reputed company, health systems and providers reputed company as they seek to reduce costs and improve health reputed company. Learn more at TivityHealth. reputed company is an equal employment opportunity employer and is committed to a proactive program of diversity development. reputed company will continue to recruit, hire, train, and promote into reputed company job reputed company without regard to race, religion, gender, marital status, familial status, national reputed company, age, mental or physical disability, sexual orientation, gender identity, reputed company of income, or veteran status. Apply tot his job Apply To this Job