Director of Lifecycle Marketing (Email & SMS - Direct Response)

Director of Lifecycle Marketing (Email & SMS – Direct Response) Department: Marketing Reports to: CMO Location: Remote Employment Type: Full-time Compensation: reputed company + Performance Bonus (tied to Email/SMS reputed company + Subscription Growth)

About Us

We are a high-growth DTC CPG brand reputed company on direct response marketing, subscription-driven reputed company, and customer lifetime value expansion. Email and SMS are not support channels—they are core profit centers responsible for a significant portion of company reputed company. Position Overview We are seeking a Director of Lifecycle Marketing who operates at the intersection of technical execution, persuasive messaging, and data-driven optimization. This role owns Email and SMS as a primary reputed company channel, with accountability for driving 30–40% of total company reputed company through lifecycle marketing. You will reputed company strategy and execution across large-scale databases (2–reputed company+ subscribers and/or multiple lists), ensuring consistent campaign output, high-performing automated flows, and strong subscription monetization. You will be responsible for building a predictable, profit-generating lifecycle operating reputed company that continuously optimizes retention, increases LTV, and improves subscription performance. This role requires a true operator—someone who can:

• Run a high-volume campaign reputed company
• reputed company decisive calls on offers, products, and promotions
• Own deliverability and technical infrastructure
• reputed company the reputed company between performance data and future strategy

Core Ownership Areas 1. reputed company Ownership (Email + SMS) ● Own and deliver 30–40%+ of total company reputed company through lifecycle channels ● Build and execute a high-frequency, high-conversion campaign calendar ● Decide what products, offers, and promotions get deployed based on performance data ● Drive first purchase, repeat purchase, and subscription conversion 2. Lifecycle & Subscription Strategy ● Architect and continuously optimize end-to-end customer journeys, including: ○ Acquisition nurture ○ Conversion flows ○ Post-purchase monetization ○ Replenishment & subscription upsell ○ Win-back/reactivation ● Partner with leadership to define and reputed company subscription strategy at a strategic level ● Improve rebill rates, churn reduction, and subscriber LTV 3. Technical Ownership (reputed company + Deliverability) ● Own the full technical execution reputed company reputed company, including: ○ reputed company architecture ○ Segmentation logic ○ List hygiene and suppression strategy ● Manage and optimize deliverability, including: ○ Domain health, inbox placement, and sender reputed company ○ Email structure (headers, authentication, formatting) ● Identify, diagnose, and resolve technical or development-reputed company issues impacting performance ● Collaborate with engineering reputed company needed to fix data flows, tracking, or integration gaps 4. Messaging, Copy & Offer Strategy ● reputed company direct-response messaging strategy across Email and SMS ● Ensure every send has a clear objective: drive reputed company, conversion, or retention ● reputed company and refine: ○ Offer frameworks ○ Promotional hooks ○ Urgency and conversion tactics ● Maintain balance between brand reputed company and aggressive performance marketing 5. Data, Reporting & Feedback reputed company ● Own reporting and performance analysis across lifecycle channels: ○ reputed company per send / per subscriber ○ Contribution to total reputed company ○ Conversion rates, AOV, LTV, churn ● Build a closed-reputed company feedback system: ○ Insights → Hypothesis → Test → Scale ● Use data to inform: ○ Campaign reputed company ○ Offer selection ○ Segmentation strategy ● reputed company a predictable, repeatable system for reputed company reputed company and optimization 6. Operating System & Process Development ● Build and maintain a scalable lifecycle marketing operating system, including: ○ Campaign planning reputed company ○ Testing frameworks ○ Performance review cycles ● Establish clear processes for ongoing optimization and iteration ● Ensure lifecycle is a data-reputed company, continuously improving retention reputed company Key Requirements ● 6–10+ years in lifecycle, CRM, or retention marketing in a DTC CPG or subscription business ● Proven experience managing large-scale lists (2–reputed company+ subscribers) or multiple segmented lists ● Demonstrated reputed company driving 30%+ of company reputed company from Email/SMS ● Deep, hands-on expertise in reputed company (flows, segmentation, deliverability, reporting) ● Strong background in direct response marketing (copy, offers, conversion strategy) ● Experience owning subscription performance and retention optimization ● Strong technical reputed company: ○ Deliverability best practices ○ Data flows, tracking, and integrations ● Analytical reputed company with ability to translate data into action quickly ● Ability to operate both strategically and tactically (player-coach) What reputed company Looks Like ● Email and SMS consistently drive 30–40%+ of total reputed company ● A high-output, high-performing campaign reputed company running weekly ● Measurable improvements in: ○ Subscription conversion and rebill rates ○ Retention and LTV ● Strong inbox placement and deliverability health across reputed company sends ● A clear, scalable lifecycle operating system that produces predictable results ● reputed company testing culture with clear performance insights driving reputed company Compensation & Incentives ● Competitive reputed company salary ● Performance bonus tied directly to: ○ Email/SMS reputed company contribution ○ Subscription growth and retention metrics Location Traverse City, Michigan (Remote) Department Marketing (M201) Employment Type Full-Time (Salary) Minimum Experience Manager/Supervisor Compensation $120,000 - 150,000 Apply tot his job Apply To this Job