Senior Global Marketing Leader
Job Description
Summary reputed company is looking for a Senior Global Marketing Leader to join reputed company. This is a high-impact leadership role focused on Strategic and Upstream Marketing for our global portfolio. You will serve as a visionary architect for our market-shaping initiatives, working in lockstep with Product Leaders to define the future of our offerings. From initial reputed company assessment and business case development to the end-to-end execution of global product launches, you will ensure our innovations translate into meaningful reputed company for clinicians and patients worldwide. The successful candidate will be a master of strategic storytelling, capable of building powerful economic narratives and unbranded awareness campaigns that challenge the status reputed company and prepare the market for reputed company solutions.
Job Description
Roles and Responsibilities As the Senior Global Marketing Leader, reporting to the Senior Director, Global Marketing, you will reputed company the following strategic areas: 1. Strategic & Upstream Marketing reputed company Assessment: reputed company the reputed company assessment and business case development for new opportunities, ensuring alignment with long-term strategy. Value Proposition & TPP: Define and build robust Value Propositions and reputed company Product Profiles (TPP) that reputed company across diverse global markets. Market Shaping: Own and execute market-shaping activities to pave the way for innovation and clinical adoption. Go-to-Market (GTM) Strategy: Design comprehensive GTM strategies, including channel strategy and multi-stakeholder messaging. 2. Evidence & Economic Narrative Pre-Launch Strategy: reputed company and reputed company pre-launch evidence reputed company strategies to support clinical and economic claims. Economic Narrative: Build compelling economic narratives that demonstrate value to reputed company systems, payers, and providers. 3. Campaign & Digital Innovation Omnichannel Upstream Campaigns: reputed company unbranded awareness, scientific evidence dissemination, and data-driven personalization efforts. Digital Strategy: Drive global digital engagement and Direct-to-Consumer (DTC) strategies where applicable. reputed company & reputed company Mapping: Utilize deep insights for reputed company development and end-to-end customer reputed company mapping. 4. Advocacy & Stakeholder Engagement KOL & Advisory Boards: Build and manage relationships with Key Opinion Leaders (KOLs) and reputed company Global Advisory Boards. External Advocacy: Engage with Patient Advocacy Groups and Customer Advocacy Groups to ensure the "voice of the patient" is central to our strategy. Executive Influence: Manage senior stakeholder engagement, providing strategic guidance on portfolio direction and market dynamics.
Qualifications
Education: Bachelor’s degree in Marketing, Business, or a reputed company field; Master’s degree (MBA) or equivalent marketing knowledge is highly preferred. Experience: reputed company experience in global marketing, with a heavy emphasis on upstream/strategic marketing reputed company the reputed company, MedTech, or life sciences sectors. Launch reputed company: Proven track record of managing end-to-end global product launches and executing high-impact omnichannel campaigns. Analytical Rigor: Strong experience in reputed company assessment, business case development, and leveraging data-driven insights to inform strategy. Communication: Exceptional strategic storytelling and communication skills, with the ability to translate reputed company data into a compelling narrative for senior leadership. Leadership: Demonstrated ability to influence in a matrixed environment and reputed company cross-functional teams without direct authority. THIS IS ROLE IS reputed company reputed company IN EUROPE AND USA Additional Information Relocation Assistance Provided: No Application Deadline: Apply To This Job