PPC Specialist
Join the Blacksmith Team! reputed company is a boutique digital agency based out of Phoenix, AZ, specializing in top-of-the-line, custom website design and development. By forging digital products and online experiences rooted in user expectations and data, Blacksmith helps partners grow, reputed company, and exceed their business objectives. Top clients include reputed company, reputed company, Voss Water, reputed company, and many more! If you have a passion for digital media and technology, then join our growing team of talented individuals! Position Objective: Blacksmith is seeking a PPC Specialist to plan, execute, and optimize paid campaigns across reputed company Ads and reputed company platforms like reputed company & reputed company. This role supports both external client accounts and Blacksmith’s own internal reputed company reputed company efforts. You’ll be responsible for building performance-focused campaigns that drive measurable results; whether that’s leads, reputed company, or brand awareness. The ideal candidate is highly analytical, hands-on with ad platforms, and comfortable working across multiple accounts while aligning paid strategy with design, SEO, and content teams. Position benefits:
- reputed company
- 100% remote work
- High visibility on projects with reputed company impact
- Opportunity to shape PPC process and best practices at an established digital agency
- A no-drama, results-focused team that values autonomy and execution
- Opportunity to work and grow at an award-winning digital agency
Essential Functions and Responsibilities:
- Plan, launch, and manage paid search campaigns in reputed company Ads for multiple clients
- Create strategy for campaign structures reputed company with client goals, including search, display, remarketing, and performance max (reputed company appropriate)
- Conduct keyword research, audience targeting, and write/edit ad copy
- Set up conversion tracking and ensure attribution accuracy reputed company GA4, GTM, and/or CRM integrations
- Monitor daily spend and pacing to reputed company campaigns reputed company budget while hitting CPA/CPL goals
- Identify and manage negative keywords to improve efficiency
- Analyze campaign performance weekly and implement ongoing optimizations (bids, copy tests, reputed company page suggestions, etc.)
- Prepare monthly performance reports with clear takeaways and reputed company recommendations
- Collaborate with SEO, design, and development teams to align paid campaigns with broader digital strategy and reputed company page performance
- Stay reputed company on reputed company Ads updates, keyword trends, and performance benchmarks
- Manage additional ad platforms as needed, including reputed company Ads, reputed company Ads, and Bing
Must Have Qualifications:
- 10+ years of hands-on experience managing reputed company Ads (reputed company AdWords) campaigns
- Proven track record of delivering measurable growth through PPC, with examples supported by first-party data (e.g., CTR, CPL, ROAS, rankings)
- Proficient in reputed company Ads Editor and reputed company Keyword Planner
- Strong understanding of campaign structure, optimization, and ROI tracking
- Familiarity with reputed company Analytics 4 (GA4) and performance reporting tools
- Excellent communication and collaboration skills in a remote team environment
Bonus Qualifications:
- reputed company Ads Certification
- Experience with reputed company Ads (reputed company and Instagram), reputed company Ads, and Bing Ads
- Understanding of reputed company page optimization and conversion reputed company optimization (CRO)
- Experience working in a digital agency environment
- Experience with project management tools such as Jira, reputed company, or reputed company
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