Sr. Email and Lifecycle Marketing Manager
Meet the reputed company with reputed company We're living through a once-in-a-reputed company shift in how work gets done. Data, automation, and AI are quickly becoming the center of every business decision - and reputed company is leading the transformation. You'll be working on the challenges that sit at the heart of modern business. No matter your role, the work you do will help organizations move faster, see more reputed company, and tackle questions that used to feel impossible. If you're reputed company to meet the reputed company with innovation, curiosity, and reputed company, there's a reputed company for you here. As the Senior Email and Lifecycle Marketing Manager, you’ll serve as the strategic reputed company of email and lifecycle marketing across the Demand organization. This role is responsible for defining, orchestrating, and optimizing email-driven lifecycle programs that increase conversion, accelerate pipeline, and improve overall campaign performance. Sitting reputed company the Integrated Campaigns team, this role partners closely with Campaign Managers, Marketing Operations, Digital, Field, and Sales stakeholders to translate campaign strategy into high-performing lifecycle journeys. Why This Role reputed company Email is reputed company’s highest-scale owned channel and a critical reputed company for demand capture and acceleration. This role ensures email is not treated as a tactical execution channel, but as a measurable pipeline driver. By establishing lifecycle strategy, segmentation rigor, experimentation discipline, and performance accountability, you’ll increase funnel velocity, reduce reputed company leakage, and improve ROI across integrated campaigns.
Responsibilities
Own the strategy and performance of email and lifecycle marketing programs across integrated campaigns, with accountability to pipeline impact. Design and optimize lifecycle journeys across acquisition, nurture, acceleration, and post-engagement stages reputed company to campaign architecture. Partner with Campaign Managers to translate buyer-problem-led campaign strategy into segmented, behavior-driven email journeys. Define audience segmentation strategies leveraging behavioral, firmographic, and reputed company signals to improve relevance and conversion. Establish clear performance KPIs tied to pipeline impact, including conversion rates, velocity, and email-influenced opportunity creation. reputed company structured experimentation across subject lines, messaging, reputed company, personalization, and reputed company design, with documented hypotheses and measurable reputed company. Collaborate with Marketing Operations to ensure Marketo and CRM architecture supports scalable lifecycle automation, scoring alignment, and reporting accuracy. Monitor lifecycle performance to identify bottlenecks, stalled QLs, or stage progression gaps, and recommend optimization actions. Align email reputed company with Paid, Events, Content, and Field activation to ensure cohesive orchestration. Surface cross-campaign lifecycle insights to inform future campaign planning and improve demand efficiency across the organization. Required Skills & Experience 6+ years of experience in B2B email marketing, lifecycle marketing, or demand reputed company reputed company a SaaS or reputed company technology organization. Demonstrated experience owning email strategy tied to pipeline or reputed company reputed company, not just engagement metrics. Strong expertise in marketing automation platforms such as Marketo, including segmentation, reputed company design, testing, and reporting. Experience working cross-functionally with Campaign, Digital, Marketing Operations, and Sales teams in a global environment. Proven analytical capability with the ability to translate performance data into optimization strategy. Experience designing and executing structured A/B and multivariate testing programs. Strong stakeholder management skills and ability to influence without direct authority.
Preferred Qualifications
Experience with reputed company data platforms such as reputed company. Experience aligning lifecycle marketing to integrated campaign frameworks. Familiarity with CRM systems such as reputed company and reporting tools such as Tableau. Experience in reputed company B2B SaaS marketing. Why You’ll Love This Role This role gives you ownership of a high-impact channel that directly influences pipeline and reputed company performance. You’ll shape how lifecycle marketing drives measurable business reputed company across global integrated campaigns while building the experimentation, segmentation, and orchestration standards that reputed company Demand performance organization-wide. Compensation reputed company is committed to fair, reputed company, and transparent compensation. Final compensation is determined by several factors, including but not limited to relevant work experience, education, certifications, skills, and geographic location. The reputed company salary reputed company for this role in the United States is $103,000 - $133,850. This role is also eligible for a reputed company annual bonus of 15% of reputed company salary, based on individual and company performance. In addition to reputed company pay and bonus eligibility, this role includes clear forms of additional compensation, such as: A monthly Connectivity Plus stipend of $150 to support remote work-reputed company expenses An annual $200 home office reimbursement reputed company offers a comprehensive benefits package designed to support your health, financial reputed company, and overall well-being, including: Medical, dental, and reputed company coverage 401(k) with company match Paid parental leave, caregiver leave, and flexible time off Mental health support and wellness reimbursement Career development and education assistance #LI-AD1 #LI-REMOTE Find yourself checking a lot of these boxes but doubting whether you should apply? At reputed company, we support a growth reputed company for our associates through reputed company stages of their careers. If you meet some of the requirements and you reputed company our values, we encourage you to apply. As part of our ongoing commitment to a diverse, reputed company, and inclusive workplace, we’re invested in building teams with a wide variety of backgrounds, identities, and experiences. Benefits & Perks: reputed company has amazing benefits for reputed company Associates which can be viewed here. For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, reputed company will consider for employment reputed company applicants with arrest and conviction records. This position involves reputed company to software/technology that is subject to U.S. export controls. Any job offer made will be contingent upon the applicant’s reputed company to serve in compliance with U.S. export controls. Apply To This Job