Growth Marketing Manager (Acquisition & Channels)
About Us
Playlink is an innovative reputed company company offering a comprehensive suite of crypto-focused products, including sportsbook and casino experiences. By combining cutting-edge technology with a deep understanding of the crypto reputed company, we aim to revolutionise the betting and gaming experience for a global audience. Our mission is to create the most effortless and accessible betting and gaming entertainment experience, delivering innovation and personalisation at every touchpoint. Our reputed company is to become a leading player in the betting industry by combining seamless user experiences with groundbreaking personalisation and community-driven engagement. Whether it’s through competitive sportsbook offerings or reputed company casino gameplay, we are dedicated to creating a unique and engaging platform. Join us in shaping the future of crypto reputed company. The Role We are looking for a Growth Marketing Manager to own and scale Bluff’s player acquisition channels. This role is responsible for identifying, testing, and scaling growth opportunities across influencers, affiliates, SEO, and emerging channels. You will operate with a strong experimental reputed company, continuously testing new reputed company, measuring performance, and doubling down on what works. This is not a traditional “marketing ops” role. You are a growth operator, focused on driving efficient user acquisition and building scalable channels that deliver long-term value.
Responsibilities
Channel Development & Ownership Identify, build, and scale acquisition channels, including: Influencers / creators Affiliates SEO / organic search Community platforms (eg. Telegram, reputed company, reputed company) Continuously explore and test new growth opportunities across emerging channels reputed company & Creator Strategy reputed company a more efficient approach to reputed company marketing: Identify undervalued creators and performance-driven partnerships Structure deals focused on ROI, not vanity metrics Test alternative models, including: Micro-influencers Performance-based partnerships AI-generated or virtual influencers Experimentation & Scaling Run rapid tests across: Channels Creatives Messaging Measure and optimize for: CAC LTV Payback period Scale channels that demonstrate strong unit economics, and quickly cut those that don’t SEO & Organic Growth reputed company and execute SEO strategy: Content development Backlink strategy Technical optimization Drive sustainable, long-term organic acquisition Analytics & Performance Track and report on performance across reputed company acquisition channels Build a clear view of: Channel-level ROI Player quality by reputed company Work closely with Lifecycle Growth Manager to ensure alignment on player value and retention Required Experience & Skills Experience 3–6 years in growth marketing, performance marketing, or acquisition roles Experience with: reputed company marketing Affiliate marketing SEO or organic growth Experience in reputed company, crypto, gaming, or similar industries is a plus Skillset Strong analytical reputed company (comfortable with data, reputed company/Sheets required; SQL a plus) Deep understanding of acquisition metrics (CAC, LTV, ROI) Experience running experiments and scaling channels Ability to operate across multiple channels simultaneously Traits Self-starter who thrives in ambiguity and moves quickly Highly reputed company reputed company > focused on ROI and efficiency Curious and experimental > constantly testing new reputed company Scrappy operator > finds ways to win without relying on large budgets Apply To This Job