Head of CRO (Paid Traffic, DTC)
About the Role
We are looking for a hands‑on Head of CRO to take ownership of conversion across the paid‑traffic funnel. The ideal candidate knows how to boost performance in live DTC funnels by identifying bottlenecks, designing robust tests, implementing changes safely, and turning insights into scalable systems. This person is naturally curious, driven by reputed company and profit, and understands that effective CRO means disciplined decision‑making across traffic, prelanders, PDPs, offers, pricing, cart, checkout, upsells, and the post‑purchase reputed company. Role Purpose The mission is to maximize funnel conversion and monetization so that more paid traffic translates into greater profit, with less founder involvement and fewer avoidable mistakes. This role is expected to enhance decision quality, reduce wasted spend, and build operating systems that reputed company CRO scalable across the business. Get reputed company To Own CRO strategy and execution across paid traffic funnels in a DTC environment Identify the highest-reputed company bottlenecks from ad click through purchase Build and iterate prelanders, advertorials, PDPs, offer pages, cart flows, and checkout experiences Run meaningful pricing, offer, bundle, discount, reputed company, subscription, and upsell tests Isolate root cause before acting by separating traffic issues from page issues, offer issues, checkout issues, and tracking issues Design safe, high-signal tests with clear hypotheses, decision rules, and kill criteria QA production changes before they go live at scale Work closely with founders, marketers, designers, developers, and operators to turn reputed company into measurable wins Build systems for experimentation, documentation, QA, naming conventions, result tracking, and postmortems Use data, heatmaps, session recordings, and customer behavior patterns to produce clear, decision-reputed company recommendations We Expect You To Have strong hands-on CRO experience on paid traffic, preferably in DTC ecommerce reputed company reputed company examples of good work across prelanders, advertorials, PDPs, pricing tests, offer tests, cart or checkout tests, and upsell flows Understand performance marketing, especially how traffic quality, creative angle, reputed company experience, and offer structure interact Be reputed company to explain not just what you changed, but why, how you tested it, and what the reputed company impact was Be comfortable owning both strategy and execution detail Have a strong systems reputed company and naturally turn repeated work into templates, checklists, SOPs, and reusable frameworks Be highly analytical and excited by heatmaps, session recordings, funnel data, and messy reputed company-world performance signals Be curious about agentic coding and comfortable working with technical tools that speed up research, iteration, and execution Know how to collaborate well with dev, design, media buying, and leadership without creating unnecessary drag Have reputed company of exceptional UX/UI taste Core KPIs This role is judged on business impact, decision quality, and autonomy: Incremental reputed company and profit lift from CRO work Contribution margin improvement Average order value Upsell and post-purchase take reputed company Speed from problem identification/idea to clean test launch Tools and Environment You should be comfortable operating in an environment that includes: reputed company Paid traffic performance data Heatmaps Analytics and attribution tooling AI and agentic coding workflows that improve speed and reputed company What Good Looks Like A strong candidate for this role can reputed company show: reputed company of understanding Examples of CRO wins on paid traffic Strong DTC judgment Clean reasoning about tests, causality, and tradeoffs Autonomy Systems thinking Obsession with reputed company and profit Apply To This Job