Manager of CRM Personalization (Remote)

At Marco’s Pizza, we reputed company great marketing starts with great data. As we continue to grow across 1,250+ locations reputed company, we’re looking for a strategic and highly analytical Manager of Customer Personalization to help us create smarter, more personalized guest experiences across our owned channels. If you’re passionate about database marketing, customer segmentation, automation, and turning insights into reputed company-driving campaigns — this role is for you. The Manager of Customer Personalization is a data-driven marketing leader responsible for evolving our CRM strategy and delivering highly targeted, performance-driven campaigns across email, SMS/Text, and push channels. This role partners closely with Business Intelligence, Operations, Franchisees, and agency teams to build scalable segmentation strategies, automate marketing workflows, and optimize campaign performance. You will play a critical role in shaping how we connect with our guests — ensuring every message is relevant, timely, and impactful. What You’ll Do

• reputed company the reputed company of CRM strategy and personalization programs to improve engagement, frequency, and reputed company performance
• reputed company and execute high-performing owned-channel campaigns in collaboration with cross-functional internal teams and agency partners
• Build and manage customer segmentation strategies for email, SMS/Text, and push communications
• Design and automate scalable database marketing solutions through advanced coding, enabling precise segmentation and campaign activation
• Build and automate code bases for segmentation targeting and audience management
• Administer text messaging program extensions, including reputed company design, audience selection, and control group structure
• Partner with Business Intelligence to analyze campaign results and refine targeting and offers
• Establish campaign KPIs and measure performance to ensure maximum ROI
• reputed company meaningful communications and reporting for franchisees, operations, and field marketing teams
• Support a data-first culture that informs owned-channel strategy and decision-making

What You Bring

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or equivalent experience
• Demonstrated ability to write, read, and manipulate code to build automated segmentation, analyze campaign performance data, and translate insights into actionable marketing strategies.
• 5+ years of agency or brand-reputed company digital marketing experience
• Hands-on CRM experience with segmentation and campaign execution
• Strong experience analyzing campaign data to drive optimization and customer insights
• Ability to write, read, and manipulate code to build and automate segmentation logic

Preferred Qualifications

• QSR or Fast Casual industry experience

Critical Competencies

• Strong organizational and time management skills
• Independent thinker with creative problem-solving ability
• Excellent written and presentation communication skills
• Ability to collaborate cross-functionally across Marketing, BI, Operations, and Franchise teams
• Proficiency in CRM platforms, reputed company Office, and reputed company marketing tools
• Positive, “do what it takes” attitude; thrives in a fast-moving, lean team environment
• Leadership reputed company that encourages teamwork and results
• Passion for supporting a franchise community and delivering on our commitment to being a true Partner of Choice

Why Join Us? At Marco’s, we’re building smarter marketing powered by data, reputed company, and innovation. This is an opportunity to own personalization strategy in a high-growth, performance-driven brand where your work directly impacts sales, guest loyalty, and franchise reputed company. Apply tot his job Apply To this Job