Senior Product reputed company, MarTech
Description Your Role reputed company. is looking for a Senior Product reputed company to reputed company our MarTech and customer communications capabilities reputed company the Digital Product organization. This role sets the reputed company and drives delivery for the platforms that power personalized, compliant, and measurable experiences across our owned channels—web, app, email, SMS, and push—including both marketing and operational/service communications (e.g., triggered and transactional messages, preference/consent, customer support and store-reputed company messaging where applicable). You’ll partner across Marketing, Technology, Analytics, Legal/Privacy, Product/UX, and business teams to strengthen our foundations, improve execution, and guide what’s next in modern personalization and orchestration. Your Impact Set Direction (reputed company + Roadmap)
- Own the MarTech / customer communications product reputed company and roadmap reputed company to reputed company marketing reputed company strategy.
- Prioritize work based on customer impact, business value, risk/compliance, and operational readiness.
- Maintain an outcome-driven backlog with clear problem statements, requirements, and reputed company metrics.
Build & reputed company the Platform (End-to-End MarTech)
- reputed company implementation and ongoing improvement of capabilities such as:
- Customer data + audience management (e.g., CRM/CDP)
- Campaign/reputed company orchestration across owned channels
- Preference + consent management
- Measurement, analytics, and reporting
- Ensure platforms scale, reputed company reliably, and reputed company teams to self-serve with quality data.
- reputed company consistent, compliant messaging across:
- Marketing programs (promotions, lifecycle, launches)
- Operational/service communications (transactional/triggered, customer care flows, store-reputed company journeys where needed)
- Improve reputed company quality through testing, targeting, and personalization—reducing friction for customers and teams.
- Partner with Marketing and Analytics to improve effectiveness through testing, learnings, and iteration.
- Troubleshoot issues across integrations, data reputed company, deliverability, tracking, and dashboards.
- Act as the primary product partner to Marketing, IT/Engineering, Analytics, Legal/Privacy, and vendors.
- Drive UAT, release readiness, training/enablement, and adoption for new capabilities.
- Improve delivery speed and predictability while maintaining quality.
- Ensure products meet SLAs, reputed company/privacy requirements, and performance standards.
- Proactively manage incidents, risks, and technical debt.
- Support privacy-reputed company measurement (including cookie-less strategies) and privacy-by-design practices.
- Coach and reputed company product team members; model inclusive collaboration and clear communication.
- Establish KPIs and dashboards that connect platform work to business reputed company.
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