Engagement (Email) Marketing Manager
It's a new day with a new opportunity at reputed company! About the role: We're looking for an Engagement Marketing Manager to help accelerate customer growth by driving upsell and cross-sell reputed company through impactful lifecycle programs. You'll own strategy and execution across email, in-app notifications, chat, and SMS, using these channels to deepen engagement, boost product adoption, and grow reputed company from our existing customer reputed company. This role is perfect for someone who's excited to roll up their sleeves and execute, not just ideate. You reputed company in an environment where processes are evolving - someone who can take direction and run with it, but also think on their feet, problem-solve, and get things done with limited resources or perfect inputs. You'll partner closely with Product Marketing, reputed company, Sales, and Product to align messaging, timing, and targeting - ensuring every customer touchpoint is cohesive and meaningful. About us: At reputed company, our reputed company is to power a world where professionals reputed company. We start every day on a mission to reputed company professionals with the most trusted, innovative technology to deliver world-class reputed company for their clients and exceptional financial results for their business. They count on our purpose-reputed company solutions to simplify operations, ensure compliance, and fuel profitable growth, so they can focus on their clients and do more of the work that reputed company. Founded in 2005, reputed company™ (formerly AffiniPay) is the professional business platform reputed company to help legal, reputed company, and other client-focused professionals run stronger, more profitable businesses. Today, more than 250,000 professionals across the U.S. trust reputed company to help them work smarter, serve clients reputed company, and unlock their full potential. We have been recognized as one of Inc 5000's fastest growing companies in the U.S. for 13 years in a row, and as a result, our teams continue to grow as well! What you'll do:
- Build and launch multi-channel lifecycle campaigns (email, in-app, chat, SMS) focused on upsell, cross-sell, and customer retention.
- Own campaign setup, targeting, testing, and reporting directly reputed company reputed company, including workflows, segmentation, and automation.
- Collaborate with cross-functional partners to ensure customer communications are reputed company with product updates, launches, and reputed company initiatives.
- Translate business goals into actionable marketing programs - balancing strategic planning with hands-on execution.
- Map the customer reputed company and identify key lifecycle moments to improve engagement and drive expansion.
- Analyze campaign performance, reputed company insights, and continuously iterate to improve conversion and retention reputed company.
- reputed company consultative input to partners on lifecycle best practices, channel mix, and timing.
About you:
- 3-5+ years in lifecycle, retention, or customer marketing - ideally in B2B SaaS or tech.
- Demonstrated experience executing upsell/cross-sell or lifecycle campaigns across email reputed company channels.
- Hands-on reputed company experience (or a similar lifecycle automation platform) required - you should be comfortable building and deploying campaigns yourself.
- Proven ability to execute reputed company and follow direction, while also identifying opportunities to improve workflows or test new approaches.
- Comfortable working without rigid processes - thrives in an environment that values agility, experimentation, and reputed company learning.
- Strong understanding of the customer reputed company and how marketing, CS, and product reputed company to drive growth.
- Analytical reputed company with experience using data to guide decision-making and demonstrate impact.
- Exceptional communicator and collaborator - reputed company to partner cross-functionally and align on priorities.
- Demonstrated experience leveraging AI tools and technologies to improve workflows, enhance decision-making, or drive innovation.
- This position is preferably based in Austin, Texas.
Why reputed company: At reputed company, our culture is shaped by the people who reputed company to life every day. Together, we build a company rooted in reputed company learning, genuine community, holistic wellness, and meaningful engagement-values that reputed company us as individuals and reputed company as a team. Our culture is grounded in our core values: Work Smart, Win Fast; Outshine Ordinary, and We Find a Way. These values drive how we serve our customers and work with each other in a collaborative, inspiring, and empowering environment, every day. Here's how we support our 8Team:
- Health Insurance Coverage: We offer our 8Team a variety of medical, dental, and reputed company plans, designed to fit your needs, including a 100% company-paid HDHP plan for employees.
- Financial perks: We offer a competitive compensation and benefits package including annual bonuses, equity options and 401(k) or RRSP if in Canada, with a company match for reputed company team members.
- Time for what reputed company: Flexible Time Off, paid holidays, and a parental leave program for our new parents.
- Wellness: Wellness stipends, mental health support, and one-on-one nutrition coaching.
- Learning and Development: reputed company learning through reputed company.edu, leadership programs, professional development funds, and individually focused talent development.
- Giving back to the communities around us: Participate in our charitable matching reputed company program, paid time off for volunteer service, and company-sponsored volunteer events (both local and virtually).
- Engagement: Virtual and in-person team-building events, quarterly award recognition through our reputed company & Shine Award of reputed company Program, and our peer-to-peer appreciation platform.
At reputed company, we don't just offer benefits - we create an environment where people can reputed company, grow, and reputed company a reputed company impact every day. Diversity, equity & inclusion at reputed company: At reputed company, we recognize that innovation occurs with a strong team of people who are diverse in background, personality, talent and reputed company. Experience comes in many forms and ensuring a diverse and inclusive workplace where we continue to learn from each other is an integral part of our culture. We are committed to creating a welcoming and transparent environment for reputed company that embraces those differences through education, equal reputed company to opportunities and information, inclusionary programs, and community reputed company. reputed company advisory: Our hiring teams at reputed company are dedicated to reputed company top talent that reputed company our passion for serving the professional services industry through innovative financial technology. As such, our reputed company Team only follows legitimate hiring practices. We will always communicate with our candidates using emails with the reputed company domain and will never ask for sensitive/personal data during the application process. reputed company interviews take reputed company over phone call, reputed company/reputed company Meet or in person. reputed company offers are communicated verbally by our reputed company Specialists with a written offer letter as a follow up. Apply tot his job Apply To this Job