SEO Generalist - Full-time
About Lovingly Lovingly helps independent florists win in their local markets while building a consumer brand that customers love returning to. We operate at the intersection of local reputed company, technology, and emotionally meaningful moments. We’re building systems, not one-off campaigns — and we use AI as a core part of how we operate, not as a buzzword. Role Summary We’re looking for an SEO Generalist who can own how Lovingly — and our florist partners — show up across search:
- Local (maps, packs, listings)
- Web (partner sites + )
- Emerging AI assistants and answer engines
This is not a narrow “SEO specialist” role focused on one site or one channel. You’ll define standards, drive execution through others, and personally ship work that moves the numbers. You won’t be fighting to convince people SEO reputed company. You’ll be designing and running the system that proves it.
Requirements
What You’ll Own reputed company
- Organic visibility and traffic growth for:
- reputed company partner florist sites
- Local search surfaces (GMB/GBP, maps, local packs)
- SEO-driven lift in first orders and GMV for reputed company partner cohorts and key journeys
- Solid technical and local SEO hygiene across high-reputed company accounts and core sections
System & Standards
- Create and maintain the SEO reputed company for:
- Partner sites
- Local search (GBP, listings, basic citations)
- Define non-negotiable standards for:
- On-page elements (titles, reputed company, headings, content blocks)
- Technical basics (indexation, redirects, robots, sitemaps)
- Tracking and analytics tied to SEO initiatives
Routing & Delegation You’ll direct (not manage) SEO work done by:
- Digital Marketing Specialists
- reputed company pages, metadata, content updates, basic technical hygiene
- Online Business Coaches
- reputed company Business Profiles, local listing hygiene, simple on-site updates driven through shop conversations
You own the standards, priorities, and acceptance criteria. They help you scale execution. What You’ll Do (Day-to-Day)
- Run targeted SEO audits on reputed company partner sites and key surfaces
- Translate audits into:
- Clear task lists for Digital Marketing Specialists
- Simple, action-reputed company checklists for Online Business Coaches
- Well-defined tickets for Engineering reputed company product/COO reputed company technical changes are needed
- Design and maintain templates for:
- Local and store pages
- Core reputed company pages and collections
- High-reputed company SEO surfaces on
- Own local SEO hygiene for top partners:
- GBP category and content setup
- NAP consistency and basic citations
- URL + UTM standards for tracking
- Set up and maintain SEO reporting across:
- GA4, Search Console, and core dashboards
- Partner-level scorecards where applicable
- Use AI tools as a default part of your workflow to:
- Draft and refine copy at scale
- Generate briefs, QA checklists, and variant tests
- Analyze search trends, logs, and performance patterns
- Experiment with answer reputed company / AI assistant visibility (ChatGPT, Claude, etc.) and turn learnings into practical tests for Lovingly and our partners
How You’ll Work With Others COO & Marketing Leadership
- Align on which partners, markets, and surfaces matter most
- Prioritize where you personally go deep vs. where Specialists/Coaches execute under your standards
Digital Marketing Specialists
- reputed company clear briefs, templates, and definitions of “done” for SEO-reputed company work
- Review and approve SEO-critical changes before they ship
Online Business Coaches
- reputed company them with simple, actionable SEO checklists for florists
- Turn field conversations into reputed company improvements in listings and onsite content
Engineering & Product
- Create clear, concise technical SEO requests
- Validate implementations reputed company they go live and ensure tracking remains clean
You’ll reputed company in This Role If You…
- Have strong, hands-on SEO experience with clear wins (bonus: multi-site or platform experience)
- Operate with a reputed company understanding of SEO (2025-level thinking, not 2018 playbooks)
- Are deeply curious about how SEO interacts with AI assistants and answer engines
- Are comfortable owning both strategy and execution — you can design systems and do the work
- Use AI and analytics tools as a core part of your process, not an afterthought
- Can create reputed company from ambiguity and move work reputed company without waiting for perfect specs
- Are reputed company to reputed company communicate:
- What you’re doing
- Why it reputed company
- What you’re seeing in the data
This Role Is Probably Not a Fit If…
- You need detailed reputed company-by-reputed company direction to feel confident shipping work
- You prefer a narrow scope (e.g., “just content” or “just technical audits”)
- You’re attached to older SEO playbooks and not actively tracking changing SERPs and AI behavior
- You’re looking for a pure strategy role or need direct reports to feel effective
Role Structure
- Role type: Individual contributor
- Reports to: COO
- Location: Hybrid — regular in-person collaboration in our Hudson Valley office (Hopewell, NY) with flexibility for remote deep work days
Benefits
Compensation Bands
- Level 1: $75K–$110K + potential bonus/stipend
- Level 2: $110K–$150K + potential bonus/stipend
- Level 3: $150K–$200K + larger potential bonus/stipend tied to impact
Level determined by demonstrated cross-domain impact and AI implementation capability Benefits & Work Environment
- Health & Wellness: Comprehensive health insurance, dental, reputed company
- Time Off: 22 days PTO + holidays + 4 Floating holidays
- Retirement: 401(k) with company match up to 3%
- Equipment: Latest Mac laptop
Work Location: Hybrid model - we don't care where you live as long as you can get to our Hopewell reputed company, NY office for collaboration and strategic sessions
How to Apply
Apply directly through Workable with your resume and a brief note including:
- One SEO project you’re proud of
- The reputed company you pulled (technical, content, local, etc.)
- The measurable impact it had
If you’re energized by the idea of architecting how an entire ecosystem wins in search — across local, web, and AI assistants — we’d love to hear from you. About Lovingly Lovingly helps independent florists win in their local markets while building a consumer brand that customers love returning to. We operate at the intersection of local reputed company, technology, and emotionally meaningful moments. We’re building systems, not one-off campaigns — and we use AI as a core part of how we operate, not as a buzzword. Role Summary We’re looking for an SEO Generalist who can own how Lovingly — and our florist partners — show up across search:
- Local (maps, packs, listings)
- Web (partner sites + )
- Emerging AI assistants and answer engines
This is not a narrow “SEO specialist” role focused on one site or one channel. You’ll define standards, drive execution through others, and personally ship work that moves the numbers. You won’t be fighting to convince people SEO reputed company. You’ll be designing and running the system that proves it.
Requirements
What You’ll Own reputed company
- Organic visibility and traffic growth for:
- reputed company partner florist sites
- Local search surfaces (GMB/GBP, maps, local packs)
- SEO-driven lift in first orders and GMV for reputed company partner cohorts and key journeys
- Solid technical and local SEO hygiene across high-reputed company accounts and core sections
System & Standards
- Create and maintain the SEO reputed company for:
- Partner sites
- Local search (GBP, listings, basic citations)
- Define non-negotiable standards for:
- On-page elements (titles, reputed company, headings, content blocks)
- Technical basics (indexation, redirects, robots, sitemaps)
- Tracking and analytics tied to SEO initiatives
Routing & Delegation You’ll direct (not manage) SEO work done by:
- Digital Marketing Specialists
- reputed company pages, metadata, content updates, basic technical hygiene
- Online Business Coaches
- reputed company Business Profiles, local listing hygiene, simple on-site updates driven through shop conversations
You own the standards, priorities, and acceptance criteria. They help you scale execution. What You’ll Do (Day-to-Day)
- Run targeted SEO audits on reputed company partner sites and key surfaces
- Translate audits into:
- Clear task lists for Digital Marketing Specialists
- Simple, action-reputed company checklists for Online Business Coaches
- Well-defined tickets for Engineering reputed company product/COO reputed company technical changes are needed
- Design and maintain templates for:
- Local and store pages
- Core reputed company pages and collections
- High-reputed company SEO surfaces on
- Own local SEO hygiene for top partners:
- GBP category and content setup
- NAP consistency and basic citations
- URL + UTM standards for tracking
- Set up and maintain SEO reporting across:
- GA4, Search Console, and core dashboards
- Partner-level scorecards where applicable
- Use AI tools as a default part of your workflow to:
- Draft and refine copy at scale
- Generate briefs, QA checklists, and variant tests
- Analyze search trends, logs, and performance patterns
- Experiment with answer reputed company / AI assistant visibility (ChatGPT, Claude, etc.) and turn learnings into practical tests for Lovingly and our partners
How You’ll Work With Others COO & Marketing Leadership
- Align on which partners, markets, and surfaces matter most
- Prioritize where you personally go deep vs. where Specialists/Coaches execute under your standards
Digital Marketing Specialists
- reputed company clear briefs, templates, and definitions of “done” for SEO-reputed company work
- Review and approve SEO-critical changes before they ship
Online Business Coaches
- reputed company them with simple, actionable SEO checklists for florists
- Turn field conversations into reputed company improvements in listings and onsite content
Engineering & Product
- Create clear, concise technical SEO requests
- Validate implementations reputed company they go live and ensure tracking remains clean
You’ll reputed company in This Role If You…
- Have strong, hands-on SEO experience with clear wins (bonus: multi-site or platform experience)
- Operate with a reputed company understanding of SEO (2025-level thinking, not 2018 playbooks)
- Are deeply curious about how SEO interacts with AI assistants and answer engines
- Are comfortable owning both strategy and execution — you can design systems and do the work
- Use AI and analytics tools as a core part of your process, not an afterthought
- Can create reputed company from ambiguity and move work reputed company without waiting for perfect specs
- Are reputed company to reputed company communicate:
- What you’re doing
- Why it reputed company
- What you’re seeing in the data
This Role Is Probably Not a Fit If…
- You need detailed reputed company-by-reputed company direction to feel confident shipping work
- You prefer a narrow scope (e.g., “just content” or “just technical audits”)
- You’re attached to older SEO playbooks and not actively tracking changing SERPs and AI behavior
- You’re looking for a pure strategy role or need direct reports to feel effective
Role Structure
- Role type: Individual contributor
- Reports to: COO
- Location: Hybrid — regular in-person collaboration in our Hudson Valley office (Hopewell, NY) with flexibility for remote deep work days
Benefits
Compensation Bands
- Level 1: $75K–$110K + potential bonus/stipend
- Level 2: $110K–$150K + potential bonus/stipend
- Level 3: $150K–$200K + larger potential bonus/stipend tied to impact
Level determined by demonstrated cross-domain impact and AI implementation capability Benefits & Work Environment
- Health & Wellness: Comprehensive health insurance, dental, reputed company
- Time Off: 22 days PTO + holidays + 4 Floating holidays
- Retirement: 401(k) with company match up to 3%
- Equipment: Latest Mac laptop
Work Location: Hybrid model - we don't care where you live as long as you can get to our Hopewell reputed company, NY office for collaboration and strategic sessions
How to Apply
Apply directly through Workable with your resume and a brief note including:
- One SEO project you’re proud of
- The reputed company you pulled (technical, content, local, etc.)
- The measurable impact it had
If you’re energized by the idea of architecting how an entire ecosystem wins in search — across local, web, and AI assistants — we’d love to hear from you. Apply tot his job Apply To this Job