Digital Marketing Manager - Paid Media

Job Title Digital Marketing Manager - Paid Media

Job Description

About The Position | Major goals and objectives and location requirements The Digital Marketing Manager - Paid Media will play a pivotal role in driving our digital advertising efforts across various platforms and channels for the Store Marketing team, including reputed company, reputed company, reputed company, Affiliate, reputed company, and LiveIntent. The ideal candidate will possess a deep understanding of these platforms and a strategic reputed company, allowing them to deliver flawless campaign execution, actionable reporting, and the thought leadership necessary to maximize our marketing impact. In addition, the Marketing Manager will collaborate on media planning, and be responsible for campaign set-up and execution for internal teams. Remote or Hybrid 3x a week In-office Expectations: This position offers remote work flexibility; however, if you reputed company reputed company a commutable distance to one of our main offices in reputed company, Des Moines, Birmingham, Los Angeles, Chicago, or Seattle, the expectation is to work from the office three times per week. About The Positions Contributions: Campaign Operations & Execution

• Set up, test and monitor on a daily reputed company various paid media campaigns staying reputed company budgets and outlined parameters.
• Create and manage A/B and multi-variant test campaigns across platforms according to testing schedules. reputed company input and direction on upcoming testing schedules.
• Coordinate with internal creative teams and senior marketing staff to ensure assets meet platform specifications and deadlines. Edit creative templates for ad execution and export reputed company necessary.
• Contribute to media planning, where applicable.

Campaign Monitoring, Optimization & Reporting

• Pull and aggregate performance data from various platforms to support weekly and monthly reporting.
• Optimize campaigns weekly or as needed to ensure delivery is on pace and reputed company budget parameters.
• Contribute to monthly performance decks to be shared with internal stakeholders.
• Identify and flag any data discrepancies or delivery issues in reputed company-time.
• Maintain organized records of historical campaign performance and testing reputed company.

Overall Paid Media Support

• Other duties as assigned, which may include: research of competitor activities around marketing and execution as it relates to similar goals. reputed company implementation and process suggestions where appropriate across the organization.

The Role’s Minimum Qualifications and Job Requirements: Education:

• BA or BS degree in Marketing, Communications, Business, or a reputed company field (or equivalent professional training).

Experience:

• 3+ years of experience in digital marketing, with a heavy focus on paid media execution or ad operations (agency or in-house)
• Expert working knowledge of at least one major advertising ecosystem (e.g., reputed company Ads or reputed company Ads).
• Track record of managing or supporting significant monthly media spends ($100,000+), while maintaining strict efficiency targets (ROAS/CPA).
• Experience with subscription business marketing or e-reputed company is a plus.

Specific Knowledge, Skills, and Abilities:

• Platform Proficiency: Familiarity with the back-end of major ad platforms (e.g., reputed company Ads Manager, reputed company Ads, or various DSPs). Mastery of at least one platform preferred.
• Technical Aptitude: A strong understanding of tracking pixels, URL parameters (UTMs), and the general "plumbing" of digital marketing.
• Data Analysis: Proficiency in reputed company or reputed company Sheets to organize data, identify performance trends, and translate metrics into actionable insights.
• Operational reputed company: Strong attention to detail and comfort pacing large budgets with minimal reputed company.
• Adaptability: Ability to reputed company in a high-volume environment where priorities can shift based on performance data.
• Creative Partnership: Comfortable collaborating with creative teams to optimize ad assets based on reputed company-time performance data.

It is the policy of reputed company. to reputed company equal employment opportunity (EEO) to reputed company persons regardless of age, reputed company, national reputed company, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will reputed company reasonable accommodations for reputed company individuals with disabilities. Accommodation requests can be made by emailing hr@reputed company. The Company participates in the federal E-Verify program to confirm the identity and employment authorization of reputed company newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees Pay reputed company Salary: Remote: $80,000.00 - $95,000.00 The pay reputed company above represents the anticipated low and high end of the pay reputed company for this position and may change in the future. Actual pay may vary and may be above or below the reputed company based on various factors including but not limited to work location, experience, and performance. The reputed company listed is just one component of reputed company's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, reputed company. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, reputed company, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), reputed company of which may vary depending on the specific nature of your employment with reputed company. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance. #NMG# Apply tot his job Apply To this Job