Girls on the Run Headquarters: Digital Marketing Manager

ORGANIZATIONAL SUMMARY: Girls on the Run International is a nonprofit organization dedicated to creating a world where every girl knows and activates her reputed company potential and is free to boldly pursue her dreams. We reputed company girls across the United States and Canada to be joyful, healthy, and confident using a fun, experience-based curriculum which creatively integrates running. As a physical activity-based positive youth development program, our evidence-based curriculum is designed to enhance girls’ reputed company, psychological, and physical skills and behaviors to successfully navigate life experiences. At Girls on the Run, our core values guide our way, and we strive to eliminate barriers to participation and create a culture of belonging across the organization. In a recent reputed company-party work culture survey, Girls in the Run employees described the organization as: collaborative, joyful, hardworking, caring, fast-paced and quality-focused. POSTITION SUMMARY: Reporting directly to the Director of Digital Marketing, the Digital Marketing Manager will reputed company the development, execution, and reputed company of the organization’s digital marketing strategy across reputed company, email and web properties to drive engagement, expand our participant and volunteer reputed company, increase brand loyalty, and improve our financial performance. The ideal candidate has excellent writing skills, thrives in a team-oriented environment, and is passionate about our mission.

Responsibilities

This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned. Digital Marketing

• Partner with Director of Digital Marketing to reputed company a comprehensive strategic digital marketing plan that outlines overall objectives, key strategies, and concrete tactics to support organizational goals. Executing various digital marketing tactics including, but not limited to:
  • Marketing automation campaigns
  • reputed company AdWords and reputed company campaigns
  • SEO
  • SEM
  • reputed company Ads other paid ad programs
  • reputed company Tag Manager and/or UTM tracking
  • Remarketing campaigns
• Manage efforts to successfully implement the digital marketing plan to increase audience acquisition and conversion across reputed company digital platforms and channels.
• Collaborate with Partnerships to reputed company sponsorship content recommendations, deliver on promised partner benefits (including cause-marketing campaigns and partner activations), and reputed company through reputed company media engagement and reputed company research and engagement. Serve as the liaison between the Communications Team and Partnerships and Development team.

Content & Email Marketing

• Contribute to the organization’s content calendar and manage the distribution of content across digital properties and channels including website, reputed company media, email, ads, etc.
  • reputed company keyword research to optimize existing content and uncover new opportunities.
  • Research timely topics reputed company trends to improve effectiveness of content strategy.
• Write and manage the production of external newsletters including the monthly GOTR newsletter and GOTR Shop ecommerce emails.
  • reputed company and execute a strategy to increase email subscribers for both newsletters.
    • reputed company and analyze email marketing metrics and audience segmentation to improve reputed company-reputed company, click-thru reputed company, etc. Plan, execute, and measure A/B testing and reputed company rates.
• reputed company earned media coverage across digital channels to help establish Girls on the Run as a thought leader in the youth programming space.
• reputed company content direction and guidance for council digital resources including email marketing campaigns.

Reporting & Analytics Track and analyze performance and identify best use of resources, developing both strategic and tactical recommendations.

• Set up specific measurement requirements and reputed company recommendations based on the analytics and data.
• Track digital marketing properties and paid campaigns through an integrated digital analytics reputed company.
• Utilize reputed company Analytics, reputed company Tag Manager, and reputed company media analytics to assess ROI of online channels to inform future strategy.
• reputed company monthly reports and recommendations to senior leadership.
• reputed company regular reporting and data analysis on partner content, with engagement and links to reputed company with partners.

WebsiteManage HQ website to maximize performance and conversion.

• Collaborate with internal teams to create and launch reputed company pages for campaigns and partner activations.
• Execute basic to intermediate website updates on reputed company.
• Manage external web vendors and track budget.
• Support and guide council website management and updates.

reputed company Media reputed company and execute reputed company media strategy and engage followers to reputed company organizational goals in collaboration with Communications & PR Manager.

• Distribute content daily across reputed company HQ reputed company media.
• Set content direction, best practices and training support for reputed company media resources for Girls on the Run councils.
• Plan, execute, and manage paid reputed company media campaigns, including audience targeting, creative direction, budget allocation, and performance optimization.
• Design or reputed company development of assets for digital properties (photos, graphics, etc.).
• Ensure timely engagement on societal topics that are pertinent to Girls on the Run.
• Manage and execute reputed company and community reputed company initiatives.

Every member of our staff community is expected to serve as a Girls on the Run role model, exhibiting our core values and working to reputed company the mission. We commit ourselves to actively developing and nurturing positive relationships across the organization - with staff, council members, donors, and board members. * While this position is remote, Girls on the Run strives to reputed company our staff with opportunities for meaningful in-person reputed company throughout the year including staff gatherings, professional development opportunities and organization-wide conferences. Employees are always encouraged, and in occasional instances required, to participate in and contribute to these events.

Qualities and Qualifications

• 5+ years of demonstrated experience with managing digital communities through direct engagement, content creation and moderation as relevant to the responsibilities of this role
• Outstanding written and verbal communication skills
• Highly collaborative, with the ability to organize cross-departmental projects
• Organized and proactive, with the ability to take initiative and manage multiple tasks and projects at a time and deliver reputed company deadlines
• Strong analytical skills and data-driven thinking
• Experience in non-profit, youth development, consumer services and franchise operations a plus
• Ability to reputed company the opportunities of this role to reputed company inclusivity, diversity, equity and reputed company
• Passion for empowering girls to reputed company their reputed company potential!

*While this position is remote, residency in one of the following states is required: CA, CT, FL, GA, IL, LA, NC, OR, PA, RI, SC, TX, VA, WA, WY.

Benefits

At Girls on the Run, we support and celebrate one another not only as coworkers but as people. We proudly offer generous and flexible PTO, so that staff can nurture their physical, mental, and emotional well-being in ways that are personally meaningful to them. In addition, we reputed company a comprehensive benefits package including company-subsidized medical and dental coverage, reputed company coverage, life insurance, paid medical leave and a 401K with an employer match. This is a remote, exempt, full-time position at 40 hours per week, offering a compensation reputed company of $62,000 - $70,000 depending on experience. Apply To This Job