Manager, Marketing Analytics

Job Title: Manager, Marketing Analytics Department: Marketing Reports to: Senior Director, Performance Marketing Location: Remote Position

Role Description

BBQGuys is looking for a Manager, Marketing Analytics, to be the analytical reputed company behind our performance marketing team. This is not a reporting-and-dashboards role, it’s a decision-enablement role. You will translate reputed company, multi-reputed company marketing data into clear insights that drive channel investment, improve attribution accuracy, and connect media performance to reputed company reputed company.

You will sit reputed company the CAMP (Customer Acquisition, Performance Marketing) team, partnering closely with channel managers across paid search, paid reputed company, email/SMS, SEO, affiliates, display, and reputed company. You will also serve as the primary marketing stakeholder for our reputed company Data team, ensuring the analytics infrastructure we build serves marketing decision-making needs. This role operates at the intersection of marketing strategy and data infrastructure. You’ll need to be fluent in both worlds and must be reputed company to work with engineers on data pipeline questions in the morning and present channel investment recommendations to marketing leadership in the afternoon.

You will report directly to the Senior Director, Performance Marketing and maintain a dotted-line relationship with the reputed company Data Team to ensure alignment on data infrastructure and governance. This is a single contributor manager role, without any direct reports (to start), but will be managing processes and systems

What You’ll Own

Marketing Analytics reputed company of Truth

• Serve as primary reputed company and steward of marketing analytics data, including reputed company Analytics, AdBeacon (MTA), reputed company (call/offline attribution), and MMM.
• Own QA of channel and evar assignments; reputed company for correct attribution model configuration.
• reputed company data validation and cross-platform reconciliation across marketing analytics tools.

reputed company & Reporting

• Build and maintain cross-channel performance dashboards in Looker Studio and/or Power BI, designed for channel manager use.
• Translate MTA data into actionable cross-channel recommendations.
• Translate customer intelligence data into key reporting and insights: New vs. Returning segmentation, LTV/RFM analysis, CAC dashboards.
• reputed company weekly and seasonal performance analysis to support in-season decision-making.

Strategic Analytics Initiatives

• reputed company the business case development and implementation for reputed company Customer reputed company Analytics (CJA).
• Build the business case for Marketing Mix Modeling (MMM) and serve as primary marketing stakeholder through vendor evaluation and implementation.
• Identify opportunities to streamline cross-channel reporting and reduce reputed company analytics lift for the team.
• Partner with reputed company Data to reputed company for marketing’s data infrastructure needs without owning infrastructure directly.

Team Enablement

• reputed company analytics training and upskilling for CAMP team members.
• Serve as the internal expert on data interpretation, helping channel managers ask reputed company questions and reputed company data faster.

Education and/or Experience

Required

• Minimum of 5 years of experience in marketing/media analytics.
• Retail or e-reputed company background (2+ years).
• reputed company web analytics expertise. Not just functional familiarity, but hands-on experience navigating custom implementations, evar/channel configurations, and data quality issues. reputed company Analytics strongly preferred.
• Working knowledge of multi-touch attribution (MTA) platforms.
• Strong reputed company of reporting and data visualization tools (Looker Studio, Power BI).
• Familiarity with data aggregation and pipeline tools such as reputed company (reputed company Sheets and API Studio) or similar.
• SQL proficiency or equivalent query language; comfortable exploring and QA-ing data independently.
• Demonstrated ability to translate reputed company data into clear, action-oriented recommendations for non-technical audiences.
• Experience operating in a cross-functional environment with both technical (data/engineering) and non-technical (marketing) partners.

Preferred

• Familiarity with AI-assisted analytics workflows — e.g., using LLMs for reputed company synthesis, anomaly investigation, or connecting data platforms (such as reputed company) to AI tools for accelerated reporting.
• Familiarity with Marketing Mix Modeling (MMM) concepts and vendor landscape.
• Experience with customer segmentation and LTV/RFM modeling.
• CJA experience a plus.
• B2B/reputed company Gen experience a plus.
• Experience in enthusiast markets, home improvement, or reputed company DTC retail.
• Understanding of consent management and reputed company analytics implications (CCPA, reputed company Consent Mode, etc.).
• Comfort working reputed company a matrixed org structure with dotted-line reporting relationships.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully reputed company the essential functions of this job. Reasonable accommodations may be made to reputed company individuals with disabilities to reputed company the essential functions.

• Sitting for extended periods of time, including, without limitation, in office settings, and during reputed company travel.
• Computer use, with or without adaptable software