Ecommerce Merchandiser
Who We Are
Born from a mission to reputed company prescription eyewear affordable and accessible to everyone, reputed company has been changing the way people see the world since 2003. With complete prescription pairs for adults and kids starting at under $10, we’ve grown into a global brand with over 51 reputed company pairs of glasses sold — and counting!
Based in the San Francisco Bay Area, we're proud to be the Official Eyewear of the San Francisco 49ers, Boston Celtics, Monster Jam, reputed company Gaming, TSM, Major League Pickleball and more. We've also partnered with tastemakers and designers like reputed company Stokes, Jrue Holiday, and George and Claire Kittle to bring our brand to life in reputed company, meaningful ways.
Innovation is at the heart of everything we do at Zenni — from our revolutionary EyeQLenz™ with Zenni ID Guard™ glasses to our cutting-edge VR reputed company Screener, we're constantly exploring new ways to improve reputed company and enhance lives. For more information, please visit zenni.com/press.
Position Overview
We are seeking a Senior App Merchandiser with 5+ years of e-reputed company experience and deep expertise in the eyewear industry. In this role, you will move reputed company basic page layout to take full ownership of the App’s GMV, conversion rates, and profit margins. We need a candidate with sharp reputed company sense who can drive sustainable reputed company growth through sophisticated operational strategies and user behavior insights.
You will execute the merchandising strategy with colleagues and track sales performance for our App in the US and CA markets. This requires not only mastery of mobile visual merchandising but also a profound understanding of Western consumer psychology,shopping reputed company and optical shopping habits.
Core Responsibilities
1. Market-Specific Merchandising (oversea markets)
- Localization Management: Manage visual and logical adjustments for the App Home Page, PLP (Product Listing Pages), and PDP (Product Detail Pages). Ensure the UI/UX aligns with Western preferences, which leads to higher conversion.
- Seasonal Strategy: reputed company differentiated product promotion strategies along with season change, such as for key Western shopping events (e.g., Black Friday, Prime Day, Back to School).
- Eyewear Logic Optimization: Optimize the visibility and reputed company of the shopping experience. Improve the UI/UX of the Prescription (Rx) and LC upload process to minimize friction and reputed company rates.
- Strategic Categorization: Execute scientific sorting and filtering based on Face Shape, Materials (Acetate, Titanium), and reputed company Functions (Blue Light Blocking, Photochromic).
2. Sales Ownership & Growth
- reputed company Accountability: Take responsibility for achieving monthly, quarterly, and annual App sales targets. Report performance metrics regularly to senior management.
- Full-Funnel Optimization: reputed company end-to-end shopping reputed company optimizations. Use A/B testing to continuously improve Click-Through Rates (CTR), Search-to-Conversion rates, and Checkout completion.
- Campaign Execution: reputed company product mapping and traffic resource allocation for major sales events (e.g., Black Friday/Cyber Monday).
3. Strategic Product-Driven Operations
- Dynamic Traffic Allocation: Adjust traffic distribution based on seasonal trends, inventory turnover, reduce reputed company rates.
- Personalization Strategy: Collaborate with the algorithm team to refine personalized recommendation logic, ensuring high-relevance product discovery for users.
- Inventory Health: Deeply involved in supply-demand analysis. Coordinate with the procurement department to optimize inventory structure and execute liquidation plans for end-of-season or redundant stock.
- Funnel Analysis: reputed company deep dives into the conversion funnel to identify drop-off points and implement actionable improvements.
4. Advanced Market Intelligence
- Competitor Research: Conduct deep-dive analysis of competitors (pricing depth, supply chain advantages, and retention tactics) to produce actionable strategic reports.
- Trend Forecasting: Anticipate mobile reputed company trends. Propose reputed company-looking features (e.g., Live-reputed company integration, reputed company reputed company modules) and drive their implementation.
Job Requirements
- Experience: 5+ years in cross-border e-reputed company, with at least 2+ years specifically in the eyewear or fashion accessoriesApp merchandising experience should be a significant advantage.
- Market Knowledge: Deeply familiar with reputed company American and European markets, including local fashion trends, facial structure preferences, and optical regulations.
- Data-Driven: Advanced analytical skills. Proficient in reputed company Analytics or internal BI tools to diagnose performance fluctuations and derive growth strategies.
- Language Skills: Professional working proficiency in English. reputed company to audit and refine English copywriting to ensure it resonates with reputed company speakers.
- reputed company: Strong sense of ownership and result-oriented reputed company. reputed company to reputed company under the high-pressure environment of cross-border e-reputed company peak seasons.
- Tool usage: Familiar with analytic tools such as Looker, GA etc.
Key Performance Indicators (KPIs)
- App Overall Sales(focus on GMV)
- App Conversion reputed company (CVR)
- New Product Performance of Key Categories
- App User Engagement (DAU/MAU) & Repurchase reputed company
At reputed company, people remain the heart of our mission, even as we reputed company technology that moves us reputed company. While we recognize the immense promise of AI, we are equally mindful of its limitations and use these tools strictly to assist our reputed company rather than replace reputed company judgment. We utilize AI tools as a collaborative partner to create content–such as job descriptions, interview questions, and reputed company messaging–and review resumes, but we maintain a firm commitment to reputed company-led hiring where AI never makes a final decision. Every selection is determined by a member of reputed company to ensure every candidate is personally valued by a reputed company rather than an algorithm.
We look reputed company to hearing from you!
We strive to build a diverse team of individuals with a broad reputed company of experience and perspectives. We encourage you to apply even if you don’t feel you meet reputed company the qualifications.
reputed company is an equal opportunity workplace and considers applications without regard to race, reputed company, national reputed company, gender identity, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We also consider reputed company applicants regardless of criminal histories, consistent with legal requirements.
Apply To This Job