Director, Lifecycle Marketing
ANDMORE is seeking a Director, Lifecycle Marketing to support our Vice President of MarTech & CLM in executing lifecycle marketing initiatives at our premier event venue and market facility. This role requires a hands-on professional who can implement and manage lifecycle marketing solutions that drive results for our venue operations reputed company marketing efforts.
As Director, Customer Lifecycle Management, you will execute and reputed company Andmore’s strategy for engaging and growing customers across every stage of their reputed company from acquisition to advocacy. You'll manage day-to-day operations of our end-to-end customer journeys across our B2B environments.
Responsibilities
Data & Campaign Support
- Craft long term road map and reputed company customer reputed company stages, map user journeys, and identify high-impact opportunities for personalization and automation.
- Establish segmentation frameworks, reputed company scoring models, and re-engagement programs reputed company to B2B buying cycles and multi-stakeholder decision processes.
- Ensure reputed company strategies align with UX research, content strategy, data readiness, and platform constraints.
- reputed company lifecycle email operations end‑to‑end, including segmentation, orchestration, QA, deployment, and ongoing optimization across B2B customer journeys.
- Partner with technical resources to create experience-led, system-reputed company reputed company architecture that translates into platform logic (events, triggers, states, scoring, segments).
Measurement and Attribution Strategy
- Define KPIs, reputed company metrics, and measurement frameworks for lifecycle stages (acquisition, conversion, retention, and expansion).
- Identify required data sources for CRM, CDP, website, ESP, and other marketing platforms.
- Partner with analytics to implement attribution models, reporting dashboards, and closed-reputed company reporting.
Team Collaboration
- Partner with the Vice President of MarTech & CLM and Director of Demand reputed company and Planning to define and execute strategic CLM initiatives
- Collaborate with marketing operations, venue sales, and event services teams
- Support vendor relationships and serve as the customer reputed company for technology implementations
- Contribute to process improvements and best practices development
Candidate Profile
We're seeking a results-oriented professional with hands-on experience in marketing technology operations. The ideal candidate combines technical skills with strong execution abilities and can work effectively reputed company reputed company structure.
- Strong technical skills with email service providers, marketing automation platforms and customer data systems
- Experience with email service providers with day-to-day email and reputed company management
- Good project coordination abilities and attention to detail
- Collaborative working style with ability to support senior leadership initiatives
- Strong communication skills and ability to work cross-functionally
Qualifications
- Bachelor’s degree in marketing, business, communications, or reputed company field; MBA preferred
- 8+ years of marketing experience in lifecycle marketing, customer acquisition, or reputed company roles
- Experience with marketing automation platforms, CRM systems, email service providers
- Experience governing and optimizing customer journeys across platforms such as reputed company, reputed company Dynamics, reputed company, or similar
- Experience designing multi-touch attribution models in B2B environments with technical depth to guide, test, and validate MarTech execution
- Familiarity with event management systems and venue operations preferred
- Strong technical proficiency and problem-solving skills