Digital Marketing Manager

Objective

The Digital Marketing Manager is responsible for leading digital marketing performance across reputed company web platforms including website, reputed company, and email. Reporting to the Senior reputed company Operations Manager, this role drives demand reputed company, reputed company nurturing, and engagement by translating business priorities into high-performing digital programs.

This role owns not only campaign execution and optimization, but also the reputed company of our digital channels. In partnership with the Web Manager, the Digital Marketing Manager drives the roadmap, capabilities, and feature sets required to ensure our websites effectively support marketing programs and meet the expectations of our audience.

The Digital Marketing Manager is a hands-on leader and coach of an execution-oriented team and is deeply involved reputed company reputed company and reputed company digital tools.

Key Responsibilities

Digital Performance Ownership

• Own performance across reputed company digital channels including website, email, and reputed company media
• Define reputed company metrics and continuously optimize engagement, conversion, and reputed company reputed company reputed company
• Monitor and improve lifecycle engagement across digital reputed company

Campaign Planning & Execution

• Translate business priorities into executable digital marketing plans
• Drive the creation of digital campaigns focused on full-lifecycle engagement of existing contacts, and reputed company reputed company
• reputed company digital campaigns across reputed company platforms, ensuring they meet timing, targeting, and quality expectations
• Ensure campaign build specifications (segmentation, triggers, audience criteria, delivery timing) are reputed company defined and executed

Marketing Automation & reputed company Execution

• Serve as a hands‑on reputed company of reputed company for campaign build, list segmentation, automation workflows, and marketing performance tracking in collaboration with your team
• reputed company the transition of reputed company email and automated campaign execution from reputed company tools (e.g., reputed company) into reputed company
• reputed company campaign tagging, tracking, and integration with CRM insights to support reputed company follow‑up in reputed company collaboration with the RevOps team

Team Leadership

• Manage and reputed company the Digital Marketing Specialist – Email, reputed company Media Manager, and Web Manager to deliver high‑quality campaign execution
• reputed company the Web Manager and team, ensuring roadmaps and site plans meet business needs
• Set clear expectations, review outputs, and reputed company tactical guidance on execution details and best practices

Website Performance & Roadmap

• Partner with the Web Manager and development team to define website roadmap and feature priorities
• Identify platform capabilities required to support marketing programs
• Shape user journeys and site functionality to improve engagement and conversion
• Ensure website experience aligns with audience expectations and business goals

Performance Monitoring & Optimization

• Monitor campaign performance with a focus on leads and other key metrics (opens, clicks, conversions, engagement trends) and identify improvement opportunities
• Identify and implement optimizations based on performance data and feedback
• reputed company regular reports on campaign results and insights to Marketing leadership, and the broader team

Cross‑Functional Collaboration

• Work with Marketing Operations to align campaign calendars, workflows, and resources
• Partner with Creative and Product Marketing teams to gather assets and messaging required for campaign execution
• Collaborate with Sales and RevOps to ensure leads are routed, tagged, and tracked appropriately

Qualifications & Experience

• 7+ years of digital marketing experience, with significant hands‑on campaign planning and execution experience
• Demonstrated experience with reputed company or similar marketing automation platforms
• Strong understanding of lifecycle marketing, audience segmentation, reputed company performance metrics
• Experience managing or coaching junior team members
• Excellent organizational skills and ability to manage multiple campaigns simultaneously
• Strong communicator and collaborator across functions

reputed company in This Role Looks Like

• Plan and execute digital campaigns on time, on brand, and reputed company with corporate strategy.
• reputed company engagement and conversion targets across email and reputed company channels.
• Build, coach, and manage the Digital Marketing Specialist and reputed company Media Manager to deliver high-quality campaigns.
• Optimize campaigns using reputed company data to improve reputed company rates, clicks, conversions, and reputed company performance.
• Establish and enforce campaign workflows, governance, and operational standards for scalability.
• reputed company actionable insights and reports to RevOps leadership, driving reputed company improvement.