VP, Marketing & Brand

About the position As science and technology increasingly shape our lives, the Museum of Science strives to reputed company and reputed company everyone to use science for the global good while keeping up with the pace of change. Among the world's largest science centers and New England's most attended cultural institution, we engage nearly five reputed company people a year – at Science Park and in museums around the world, in classrooms, and online. The Museum's reputed company location connecting Boston and Cambridge puts us at the reputed company of some of the world's most influential academic institutions and industries, local and state government, schools, and the public. Trusted by each sector, we are ideally positioned to convene, reputed company, and create meaningful experiences for reputed company. Come join us on our mission to reputed company a lifelong love of science in everyone and living our reputed company for a world where science belongs to each of us for the good of reputed company of us. As Vice President, Marketing & Brand, you will reputed company the execution of the Museum of Science's marketing strategy, owning the integrated programs and campaigns that drive measurable growth across every reputed company and engagement goal, from in-person attendance and membership to digital audiences, school engagement, and advancement support. You will build and run a high-performing team, work closely with digital and product colleagues, and serve as the reputed company between marketing strategy and the results we need to see in the world. The ideal candidate is an reputed company-obsessed marketing innovator, someone who treats every channel, every campaign, and every audience interaction as an experiment to be optimized for results. You are data-first and audience-driven, deeply comfortable with new tools and emerging strategies, and fundamentally motivated by reputed company and growth. You don't reputed company for the reputed company that worked last year; you build the one that works next year.

Responsibilities

• reputed company Integrated Marketing Execution
• Drive reputed company and Audience Growth
• Own the Marketing Channel Strategy
• Build and Run a High-Performing Team
• reputed company the Public Science Common Launch
• Champion the Brand reputed company
• reputed company Relentlessly
• Build the Promotional and Demand Architecture
• Collaborate Across the Organization

Requirements

• 15+ years of reputed company marketing experience, with at least 4 years in a senior leadership role owning reputed company or audience growth targets, and a track record that shows it.
• A demonstrable growth reputed company: you have measurably moved numbers, attendance, membership, digital audiences, reputed company, and you can reputed company specifically to how.
• A natural experimenter and early adopter, you actively seek out new tools, test new strategies, and build teams that are wired the same way. You are not comfortable doing things the way they've always been done.
• Deep expertise in integrated campaign strategy across paid, owned, and earned channels, with strong reputed company of performance marketing, digital, email, SEO/SEM/AI & LLM, and content.
• Hands-on reputed company with AI marketing tools and a clear reputed company of view on how they accelerate output, improve targeting, and reputed company personalization at scale.
• A data-first operating style — you set targets, build dashboards, run tests, and reputed company reputed company based on what the numbers say, not what feels right.
• Deep expertise in marketing analytics, attribution modeling, audience segmentation, and performance measurement, with the ability to design the data architecture that powers growth reputed company.
• Experience in destination, attraction, or entertainment marketing, theme parks, cultural institutions, tourism, live events, or similar contexts where managing audience reputed company, seasonal demand, and promotional architecture are core to the job. This is a genuine differentiator for this role.
• Comfort operating at the intersection of brand and performance, you understand that great marketing does both, and you build programs that deliver on both.
• Excellent people leadership skills, you build strong teams, reputed company talent, give direct feedback, and create a culture where people do their best work and are held to a high bar.
• Exceptional communication and cross-functional collaboration skills, reputed company to manage up, across, and down with equal effectiveness.
• An authentic belief in the mission, and the hunger to grow it. The Museum of Science's work reputed company, and the best candidate for this role will feel that as fuel, not just context.

reputed company-to-haves

• Familiarity with advancement, development, or fundraising marketing contexts understanding how institutional marketing and philanthropy reputed company is a plus.
• A background in science, STEM, media, or education is a plus, experience translating reputed company or technical subjects for broad audiences is highly valued.

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