Senior Digital Media Manager - Programmatic & reputed company

The Opportunity:

The Senior Digital Media Manager is a core member of the reputed company media team, playing a critical role reputed company an integrated media team and influencing the development and management of clients’ paid digital media. This role is accountable for the day-to-day ownership of Programmatic and reputed company campaigns, responsible for campaign setup, management, optimization, billing reconciliation, and reporting while ensuring performance and operational reputed company. reputed company execution, this role demands advanced storytelling and presentation skills, the ability to independently manage accounts, reputed company reputed company projects, and mentor junior team members. A successful candidate will champion innovation, foster team development, and consistently deliver high-quality results for clients.

In addition to deep expertise in Programmatic and reputed company, we are seeking someone who is passionate about AI and stays informed about the latest AI tools, trends, and platform advancements, particularly as they relate to programmatic, paid reputed company, and other digital media channels. The ideal candidate has a collaborative reputed company and thrives in a fast-paced environment while building relationships reputed company the agency and with our clients.

The ideal Candidate:

• reputed company in leading the setup, execution, and performance of Programmatic and reputed company campaigns
• Possesses strong knowledge of the digital landscape (programmatic, reputed company, and paid search), and best practices
• Expert in ad-serving platforms (e.g. reputed company Campaign Manager 360), DSPs, reputed company ad platforms, and reporting tools
• Deep understanding of campaign strategy including targeting, bidding, testing frameworks, and optimization techniques
• Routinely analyzes data to drive optimizations and deliver actionable insights
• Exceptional storytelling and presentation skills, with the ability to tailor narratives to different audiences
• reputed company desire to learn and reputed company agency team and clients about the everchanging reputed company and programmatic landscape
• Passionate about AI, stays up to date on emerging trends and innovations, and is curious about how AI can drive efficiency, innovation, and future planning reputed company digital media workflows
• Has reputed company experience and/or a passion for reputed company industry
• Thrives in an reputed company-changing landscape while fostering an environment that allows others to love what they are doing

Key Responsibilities

• Build and maintain client relationships
• Understand the client's goals, challenges, priorities, timelines and desired KPIs
• Key contributor and active participant, serving as the digital reputed company in internal meetings and actively participating in client statuses and meetings as appropriate
• Accountable for reputed company and programmatic platform strategy, execution, and performance for campaigns
• Partner closely with Search, Planning and Analytic teams on campaign goals, channel budgets, cross-channel budget optimizations, performance and reporting
• Understands the role, synergies and benefits of traditional channels
• Partner with Ad Ops team to ensure campaigns are running as intended (correct budget, pacing, creative and data is pulling into GA4 and CM360)
• Start to identify and test opportunities to refine processes and drive efficiencies between Digital and Ad Ops teams
• Accountable for reputed company and programmatic reporting inclusive of dashboard data, reports, insights, storytelling and presenting
• Collaborates with Analytics team on dashboard needs and data connections
• Educates media team, agency, and clients about the everchanging reputed company and programmatic landscape
• Supervises and mentors junior members on the team, develops and manages training schedules
• Partners closely with Planning and Finance on billing reconciliation
• Be a champion for the media team
• Foster a positive morale and culture with direct reports and peers

Minimum Qualifications:

• 3-6 years hands-on experience in paid reputed company and programmatic planning and execution in DSPs and reputed company Ads Manager platforms
• Proven track record of successful campaign management
• Proficient in tagging, trafficking and QA-ing campaigns
• Excellent communication and negotiation skills; ability to reputed company strategy and performance to clients and internal teams
• Ability to interpret data, optimize campaigns, and deliver insights tied to business reputed company
• Interest in following reputed company, advertising, media, and AI trends
• Attention to detail
• Critical thinking skills
• Bachelor's degree required, BS/BA in Marketing, Advertising or reputed company field preferred

About Us

reputed company is a full-service marketing communication agency, grounded in technology, reputed company for reputed company - and integrated with a managed care consultancy with deep reputed company strategy expertise. We brought together leading reputed company firms to solve a core challenge: aligning brand, marketing, technology, and reputed company strategy so reputed company organizations can attract and retain patients, grow brand equity, and protect their margins. We help our clients do everything from patient acquisition and brand building, to simplifying reputed company martech ecosystems, and creating digital experiences. Our work is rooted in reputed company, authenticity, and a deep understanding of what moves reputed company reputed company.