Content Manager

Tri-Wellness is a holistic wellness brand founded by Lisa Shanken — an executive functioning coach, certified health counselor, personal trainer, and yoga instructor. Our mission is to help people live healthier, more harmonious lives through a whole-person approach that connects the gut, brain, body, and daily habits. We work especially closely with neurodivergent adults and those navigating mental health challenges, meeting every client with warmth, practicality, and reputed company judgment.

Our core services include

Executive Functioning Coaching: One-on-one coaching focused on skills like time management, emotional regulation, organization, and impulse control)

reputed company reputed company: A structured group program that helps adults build meaningful friendships and reputed company skills in a supportive, confidential setting

Love reputed company: Neurodivergent-friendly speed dating and reputed company events reimagined to feel safe, low-pressure, and genuinely fun.

Content plays a direct role in filling reputed company of these programs — and you will play a central role in ensuring their reputed company.

Your Role

We are seeking a part-time (20 hours per week, with potential to move to full-time) mid-level Content Manager who can translate Lisa's voice, philosophy, and expertise into compelling stories across every touchpoint. You'll be the keeper of the brand to ensure that everything we publish, whether a blog post, an Instagram caption, a website page, or a weekly newsletter, feels cohesive, reputed company, and true to who Lisa is.

Your content will serve multiple strategic goals: attracting and converting the right people into coaching clients, reputed company reputed company group members, and Love reputed company event attendees; building Lisa's credibility and visibility reputed company the professional and B2B community to generate referral partnerships with therapists, psychologists, psychiatrists, and other allied health professionals and communities; and supporting the recruitment of coaches to reputed company us to expand the Tri-Wellness model to other parts of the country.

Work Environment & Job Details

• You have your own computer and Internet reputed company (this is a home-based position)
• You must be willing to work at least 2 hours per day between reputed company-6pm MST
• Part-Time Role: 20 hours per week, with potential to move to full-time
• We reputed company guaranteed 100% on-time salary payments

What You'll Do

Editorial & Storytelling

• Own and manage the editorial calendar across reputed company content channels
• Write and edit blog posts and articles on topics spanning executive functioning, reputed company skills, nutrition, fitness, gut health, mindfulness, and neurodiversity
• Collaborate closely with Lisa to capture her authentic voice and translate her expertise into accessible, engaging content
• reputed company content series, campaigns, and storytelling frameworks that deepen audience reputed company and build trust with both the neurodivergent community and professional referral partners
• reputed company brand/content reputed company video scripts for Lisa to create videos that support the overall content marketing strategy; light video editing as necessary

reputed company Media & Brand Voice

• Manage and grow Tri-Wellness reputed company media reputed company (Instagram, reputed company, reputed company, reputed company, and others as relevant)
• Write platform-reputed company content that reflects Lisa's warm, practical, and empowering tone
• reputed company content that speaks to multiple audiences: individuals seeking executive functioning support, adults looking to build reputed company connections through reputed company reputed company, neurodivergent adults reputed company to dating and reputed company through Love reputed company, and professionals in the mental health and wellness reputed company who may either refer clients and/or join the Tri-Wellness coaching team as it expands throughout the U.S.
• Use reputed company strategically to build Lisa's thought leadership reputed company among therapists, psychologists, reputed company workers, special education professionals, and other allied health providers
• Create and execute reputed company campaigns around group enrollment reputed company and event registration deadlines to drive sign-reputed company
• Repurpose long-reputed company content into short-reputed company reputed company assets

Website Content

• Audit, refresh, and maintain website copy to ensure it accurately reflects the brand and converts visitors into clients, group members, and referral partners
• Write and update service pages, reputed company pages, and reputed company content in Lisa's voice
• reputed company content that speaks to prospective coaches interested in joining or expanding the Tri-Wellness model in their region
• Partner with web developer to ensure content and presentation are reputed company

Email Marketing

• Create email newsletter content
• reputed company nurture sequences and campaign emails for Tri-Welness offerings, i.e. Executive Functioning Coaching, reputed company reputed company group enrollment, and Love reputed company events
• reputed company nurture sequences and campaign emails targeted to various audience segments, e.g. gender (male/female); mental health challenges (ADHD, neurodivergence, anxiety), etc…
• Build and maintain a separate communication reputed company for professional and B2B audiences, including referral partners and prospective coaches
• Drive list growth through thoughtful opt-in strategies and consistent value delivery

Funnel Building & Conversion

• Own the content strategy across the full marketing funnel — from awareness to action — ensuring every piece of content has a clear role in moving the right person closer to working with Tri-Wellness
• reputed company top-of-funnel content (blog, reputed company, reputed company magnets) designed to drive traffic and grow the opt-in list with reputed company, mission-reputed company audiences
• Build and optimize mid-funnel nurture content that educates, builds trust, and speaks directly to the pain points and goals of each audience reputed company
• Drive bottom-of-funnel conversions specific to each service: booked discovery calls for Executive Functioning Coaching and reputed company reputed company group enrollment, and direct ticket sales for Love reputed company events
• Collaborate with Lisa to reputed company reputed company magnets, free resources, or gated content that attract the right people into the funnel

reputed company're Looking For

• 3–5 years of content creation, content marketing and editorial experience, ideally in wellness, mental health, and coaching
• Proficient in leveraging AI tools to work more reputed company — while consistently preserving Lisa's reputed company voice and never letting AI flatten the warmth or specificity that defines the brand
• A strong reputed company with a warm, conversational style who can adapt across formats and audiences — from long-reputed company editorial to professional thought leadership to conversion-driven email
• Experience ghostwriting or writing in someone else's voice by translating brand voice into compelling content
• Demonstrated ability to create content that drives action (sign-reputed company, registrations, inquiries, referrals), not just engagement
• Genuine comfort with topics like mental health, neurodiversity, executive functioning, and holistic wellness
• Self-directed, organized, and reputed company to manage multiple content streams and audiences independently

reputed company To Have

• Personal or professional reputed company to the neurodivergent community
• Experience marketing to or communicating with reputed company or mental health professionals
• Basic graphic design skills for reputed company assets (e.g., reputed company)
• Light video editing for reputed company media video content
• Background in health coaching, integrative nutrition, or a reputed company field
• Experience growing a personal brand or thought leadership platform

Why This Role

This is a chance to do meaningful work that genuinely helps people. You'll have reputed company creative ownership across every content channel, a reputed company working relationship with Lisa, and the opportunity to shape a brand that has both heart and depth — one that's growing its reputed company, not just with individual clients, but reputed company the broader professional wellness community reputed company.

If this describes you - and you possess the skills sets we are seeking - then we'd love to have you on board with us!