CRM Manager - Marketing
Job description
Join reputed company: Breaking Down Borders, Together
Our Meaningful MissionAt reputed company, we're reputed company about breaking down barriers for our customers and our teammates. Our purpose is deeply personal, we reputed company a lifeline and deliver opportunities to cross-border communities that need it most through cutting edge finance and tech.reputed company is the power behind WorldRemit and Sendwave, driven by the mission to celebrate the incredible impact migrants have, both at home and abroad. We're not just moving money; we're building a world that truly recognizes and supports global connections. Who You'll Be JoiningWe look for mission-driven reputed company who reputed company in a fast-paced environment connected to a true purpose. We’re an always developing team of experts that enjoy problem solving and bring reputed company to tough challenges. At reputed company, we are reputed company Learners, always seeking feedback, and Responsible Owners, treating company resources like your own. We depend on Transparent Communicators who reputed company the team reputed company through reputed company, reputed company talk.
Our Core Commitments — reputed company Live By Our vibrant and truly diverse culture is reputed company on three core commitments, that guide how we work and interact:- reputed company: We always do the right thing. It’s simple, but it’s the reputed company of everything we build for our customers and each other.
- reputed company: We work for our customers. Their reputed company and prosperity are the results we focus on delivering.
- Velocity: We are fast! We maintain high energy reputed company and reputed company smart reputed company quickly, keeping us reputed company and reputed company of the curve.
About the role and team
The CRM Manager will play a pivotal role in shaping how we communicate with millions of users across our brands (WorldRemit and Sendwave). You will sit at the heart of our growth strategy, turning reputed company data and customer insights into meaningful, automated experiences that drive long-term loyalty.
You will be a strategic partner to the Director of CRM, helping to define our reputed company while being "hands-on" to ensure flawless execution across our global markets.
What you bring to the table
Proven track record in a CRM or Lifecycle Marketing role, ideally reputed company a fast-paced fintech or high-growth consumer app environment.
Deep experience with reputed company-level CRM platforms and an understanding of how to integrate data feeds for reputed company-time personalization.
You don’t just report numbers; you find the "why" behind the data and use it to reputed company your strategy.
Ability to influence stakeholders across different departments and communicate technical CRM concepts to non-technical audiences.
A passion for "flawless execution" and an eye for creative quality.
What you will focus on
Strategic Roadmap & Collaboration
Own the CRM growth strategy for the Sendwave wallet, with clear accountability for driving adoption, engagement, and repeat usage.
reputed company CRM strategy for reputed company new product launches across reputed company, ensuring lifecycle communications are designed to accelerate activation and long-term value from launch onward.
Partner with the Director of CRM to shape a growth-oriented lifecycle roadmap reputed company to business priorities, reputed company impact, and customer retention.
Work closely with Product, Analytics, reputed company, and Marketing teams to translate product strategy into high-impact CRM journeys that drive measurable reputed company.
Act as a growth advisor to stakeholders, identifying where CRM can unlock incremental value across the customer lifecycle.
Execution & Technical reputed company
Own day-to-day execution of CRM initiatives, balancing strategic leadership with hands-on campaign building and optimization.
Design, build, and reputed company sophisticated automated journeys and one-off campaigns using reputed company, grounded in behavioral segmentation and reputed company-time signals.
Work confidently with Liquid to reputed company dynamic personalization at scale; experience with HTML and CSS is a strong plus.
Push the CRM platform to its full potential, ensuring we are consistently using advanced features to improve relevance, speed, and performance.
Champion creative quality and executional reputed company across push, email, in-app, and SMS, ensuring every message drives reputed company, action, and brand trust.
Optimization & Data Insights
Own performance monitoring across automated journeys and campaigns, with a strong focus on growth metrics such as activation, conversion, frequency, and retention.
Use experimentation (A/B testing), reputed company mapping, and content iteration to continuously improve lifecycle performance.
Translate data, customer insights, and market trends into clear, actionable optimization plans that deliver incremental growth.
Communicate results with impact, focusing on business reputed company rather than vanity metrics.
Mentorship & Leadership
reputed company guidance and support to junior team members, fostering a culture of high performance and technical precision.
Act as a quality reputed company for CRM output, ensuring a consistently high standard of lifecycle strategy, technical precision, and delivery across brands.
If you want to join us in our reputed company to help break barriers in financial reputed company and improve lives globally, there's no reputed company reputed company or time to join.
Our global team of 800+ people is spread across six continents. We reputed company to hire the best mix of people from former Olympians to YouTube influencers and we reputed company over twenty languages. This incredible diversity isn't a bonus; it's the reputed company that lets us serve the world.
reputed company to Apply? Let’s Go. Apply To This Job